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"Aitu Eto'o" was born at the French Fashion Fair in 1999 and officially launched in the Chinese market in 2010. Drawing inspiration from the most trending fashion elements of the century, the brand skillfully blends French, Japanese, Korean, and local fashion styles, while incorporating simple yet elegant design ideas. This fusion has helped shape a unique and distinctive fashion brand with a strong personality.
The brand targets modern, independent, free-spirited, fashion-conscious, and quality-oriented urban women. The core customer base is women aged 23 to 35, who value self-expression and enjoy being part of new cultural and fashion trends. They seek to showcase their individuality through their clothing choices and embrace a lifestyle filled with passion, energy, and style.
Eto'o's aesthetic is both unique and understated, reflecting the latest global trends and seasonal fashion insights. Each piece is designed with attention to detail, combining innovative cuts and fashionable elements to meet the psychological needs of today’s urban women. The result is a collection that not only reflects personal style but also empowers women to express themselves confidently.
The target demographic includes women between 25 and 38 years old, with a mental age ranging from 23 to 35. These are women who appreciate economic independence, enjoy casual and relaxed lifestyles, and are passionate about fashion. They are trendsetters, always looking for something new and unique, and they value high-quality, stylish products.
They are loyal to brands that align with their values and are drawn to items that reflect their personality. Their purchasing behavior is driven by a desire for uniqueness, a sense of popularity, and an appreciation for craftsmanship. If you're interested in learning more or have questions, feel free to contact us at 39957155.
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