Wenzhou shoe companies face *** appreciation pressure export situation is worrying

***The exchange rate was once again soared. On the 29th, the *** exchange rate was reported to be 6.4990 against the US dollar, breaking the important integer mark of 6.5. With the pressure of *** appreciation, 257 warm companies participated in the Canton Fair. The reporter recently contacted several exhibitors of warm enterprises. They said that they have spent enough time on the exhibition, but under the pressure of appreciation, the export situation is difficult to be optimistic.

The third phase of the 109th Canton Fair mainly displayed textile and apparel, footwear, bags and leisure products, food and native products. Shoes and apparel companies are the main lineup of the third period of the Canton Fair, and they are also the traditional advantages of Wenzhou. Most companies have devoted themselves to the exhibition, and have devoted a lot of effort to the hue, product display, and selection of exhibits. "The company spends heavily on four special booths, with the blue LOGO as the main tone, with a simple and generous approach.

"How much is the appreciation of ***, the company's cost will rise directly." When a reporter asked about the exchange rate, the majority of corporate officials sighed again and again. In the first four months of this year, the cumulative increase in the middle price of the *** against the U.S. dollar has reached 1.9%, and the acceleration of the appreciation trend has been remarkable. For the whole year of 2010, the appreciation of the *** against the US dollar was 3.1%. Less than a quarter of the cost of the renminbi appreciation can be passed on to merchants, most of them are absorbed by export companies, and profit margins have dropped significantly.

“The increase in raw material prices and the appreciation of *** have made it very cautious for customers to place orders. In the past, orders for five or six thousand pieces have now become small orders of one thousand pieces.” Zhang Jian told reporters that the company is now through the quotation period and the elastic exchange rate. avoid risk. In addition to the appreciation of the merchants, the company's appreciation has become a “hot potato”.

Many business executives said that everyone had expectations of appreciation, but also targeted to increase the offer, but still do not catch up with the pace of increase, so that they feel the most pressure is the pace of *** appreciation has accelerated significantly. The Ministry of Commerce had publicly stated that the average profit rate of China’s exporting enterprises in 2010 was 1.47%, and that from January to February of this year, the profit rate of exporting enterprises dropped to 1.44%.