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As the temperature soared, hemp fashion once again become fashionable street fashion products, linen fabrics have become more and more professional consumers are most concerned about the textile category. For hemp fabric manufacturers, this undoubtedly indicates a higher demand and greater market potential. "Hemp fabrics in the technical aspects have a certain right to speak, then the need to step up our efforts is how to increase product value-added outside of the product." This is the latest intertextile fabric show, Hunan Huasheng Group booth An inner person of the heartfelt words. As the professionals said, the domestic linen textile companies follow the international fashion trends, design and development of a large number of popular fabrics, and constantly introduce new pure hemp, yarn-dyed linen fabric products. Has been in the research and development products have sufficient competitiveness, but also has a product beyond the negligible loss. New technology to get together break "in the forefront of domestic textile products wind vane intertextile fabric exhibition, Ma Fang boutique exhibition area has expanded each year, participating companies continued to increase the enthusiasm. The end of March spring and summer show gathered in Beijing Ma Century Fabric Research and Development Co., Ltd., Hunan Huasheng Group, Shanxi Oasis Textile Co., Ltd., Tongling Huayuan Ma Industry Co., Ltd. and other famous enterprises. The forefront of textile technology and the latest hemp fabric glance here. The fabric show, Shandong Hailong Co., Ltd. not only brought a more complete Maersal fiber, also introduced vitamin E skin care fiber and phase change temperature control fiber, broaden the product areas. As a new type of cellulose fiber made by Shandong Hailong with its own intellectual property technology and treated with jute and kenaf, the fiber is produced by a special process and keeps the original antifungal and antifungal properties of natural hemp fiber , Fast drying characteristics, suitable for high-end underwear and Denim fabric production. Shandong Hailong booth manager said that continuous innovation is the only way for the current textile enterprises based on the company not only to improve and improve the hemp fiber, but also continue to try other new fibers. Vitamin E skin care fiber and phase change temperature fiber is currently focused on the recommended products. One is to use the method of adding vitamin E microcapsules prepared viscose fibers used in skin beauty products and underwear products; the other is to add phase change energy storage particles within the fiber, to endothermic, exothermic effect, Used in military apparel, underwear, high-end shirts and other fields. And Tongling Huayuan Hemp Co., Ltd. new products more "pure" - high-grade linen yarn-dyed fabric is the largest exhibitors to participate in the show. As with Shandong Hailong, the high-end linen yarn-dyed fabric is also one of the achievements made by Tongling Huayuan in independent innovation. Since it was put into operation in 2007, the market influence has been expanding. Ni Qiang, director of the company's office introduced high-end linen yarn-dyed fabrics mainly blended with pure linen and linen blended jacquard fabrics, high value-added products, high gross margin, are common white fabric several times. Products are mainly exported to Europe and the United States market, accounting for about 70% of total sales, and the remaining exports to Japan, South Korea and other Asian countries. Bast Fiber Yarn Dyed Fabrics with its rich colors, novel colors, changing organization, different styles and unique products of hemp braces, moisture absorption, breathable excellent performance much foreign consumers. In the yarn-dyed finishing, Tongling Huayuan play for many years, the advantages of printing and dyeing hemp fabrics, making dyed fabric feel soft yet tonic. In addition, Ni Qiang introduction, dyeing cloth is also Tongling Huayuan focus on the promotion of products, divided into pure linen, blended, pure ramie, interwoven, elastic and other categories. Market Leader make good use of "subtraction" In the spring / summer 2011 fabric show, Hunan Huasheng Group brought the cotton feel ramie fabric has attracted the attention of many professionals, slippery, overhanging feel so that the audience has a new recognition of linen products know. Wang Tiankai, vice chairman of China National Textile and Apparel Council, spoke at the booth of Hunan Huasheng Group and several leaders of the group about the current development of China's linen textile industry and the following priorities. Liu Zheng, chairman of Hunan Huasheng Co., Ltd., said that at present hemp fabrics have gained a place in the international market and are widely recognized by foreign consumers. However, it takes a process to get rooted in the domestic market and even needs marketing strategies . Not only to increase product added value, increase integration of innovation, but also to the downstream extension of the industrial chain, so specialized, so fine linen products. China National Textile and Apparel Council gave the utmost support to the development of hemp industry and helped Hunan Huasheng Group to formulate the "Twelfth Five-Year Plan of Hemp Spinning". It not only put forward specific requirements on sales, but also proposed to the downstream of hemp-spinning enterprises Suggest. "Hemp fabric has a more solid foundation for the previous course, and the lack of downstream has become a constraint on the development of hemp products." Because of this, Hunan Huasheng Group has set up its own linen textile company and has cooperated with Shandong Joy Textiles, IKEA Home and other forms of cooperation, the "Chinese grass" extends to the textile field. Such industry status quo and future development priorities have formed a consensus in the hemp-spinning enterprises, many companies also realize that blind expansion is not the way to sustainable development, timely subtraction can often do more with less. As a linen factory with a long history, under the situation that the industry was generally good last year, the development situation of Harbin Linen Textile Co., Ltd. is also good. The basic profit remains at around 5%. Wang Yutie, general manager of the industry worried about the status quo of the sincere heart and the expectations of future development over the situation, he said: "With the continuous expansion of domestic production capacity of linen industry, our production capacity has reached 800,000, and downstream marketing , The service industry is far behind, which greatly reduced the profit margin of the manufacturing sector. We hope that the current capacity of the linen industry will not increase and the industry will work together to adjust the industrial structure. At the same time, we also hope that more qualified Manufacturing enterprises can extend to the downstream.Only when the upper and lower reaches of the industrial chain are balanced in power, an industry can achieve more stable and lasting development. "Whether it is to continuously open up the market, strengthen marketing management, control the increase of production capacity, improve the docking of the industrial chain, All show that the common wish of China's hemp-spinning enterprises is to integrate superior resources outside the products so as to enhance the comprehensive competitiveness of hemp-spinning enterprises and even the whole hemp-spinning industry.
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