December 22 — In response to recent media reports questioning VANCL’s business model, including claims about rising channel costs and concerns over its competitive edge in the online apparel market, the company issued a detailed statement today. The article titled “VANCL Risk Accumulation: Three Major Questions: Channel Costs Exceed Those of Physical Stores†sparked discussions within the industry, with some drawing comparisons between VANCL and PPG, another B2C fashion brand that recently faced financial difficulties.
In light of these developments, VANCL emphasized its commitment to delivering high-quality, affordable clothing as its core mission. The company reiterated that it has always focused on quality, working closely with top-tier manufacturers to ensure that its products meet the highest standards.
“First-class quality is the foundation of our survival,†VANCL stated. “We believe that cost-effective clothing should not come at the expense of quality.†The company explained that by eliminating intermediaries such as agents, distributors, and physical storefronts, it can offer competitive pricing while maintaining product integrity.
Regarding concerns about cooperation with leading OEMs, VANCL confirmed that it has long-standing partnerships with major garment manufacturers, including Shandong Luthai, Hong Kong Esquel, Shenzhou, and Po. These companies are well-known for supplying fabrics and garments to global brands like Nike, Adidas, Levi’s, and Diesel. This collaboration ensures that VANCL maintains access to premium materials and expert craftsmanship.
The company also addressed speculation about its relationship with PPG, stating that while both companies operate in the B2C fashion space, their business models and strategies differ significantly. “Success isn’t just about the business model,†said VANCL founder Chen during a previous interview. “It’s about how the team operates and adapts to market changes.â€
VANCL concluded its statement by reaffirming its dedication to transparency, innovation, and customer satisfaction. It thanked the media for their attention and expressed confidence in its ability to navigate challenges and continue delivering value to consumers.
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