Guangzhou Fusheng Fashion Co., Ltd. was established in 1998 and has since grown into a well-rounded enterprise with a strong focus on garment foreign trade. Over the past two decades, the company has evolved into an integrated business model that combines fabric production, marketing, and clothing sales under one roof. The group includes several key brands and subsidiaries: Fusheng Trading Company, Fusheng Fabrics Company, Lu Shi-long Men’s Brand, and SSND Fashion Era Women’s Brand.
The company's headquarters is staffed by over 80 designers and marketing professionals, while it collaborates with more than 42 joint-venture factories located in Guangzhou, Foshan, Puning, and other regions. These factories collectively employ over 3,000 workers and have a maximum annual production capacity of 6 million pieces. This strong manufacturing base allows the company to maintain high-quality standards and efficient production processes.
In terms of pricing, the brand targets a broad range of consumers. For spring and summer collections, the price range is between ¥120 to ¥680, with main products priced from ¥180 to ¥480. During autumn and winter, the range extends from ¥180 to ¥1,280, with core items priced between ¥380 and ¥680.
The brand positioning emphasizes style, elegance, and modernity, appealing primarily to women aged 25 to 35. The target customer is young, confident, and expressive—someone who values both fashion and authenticity. SSND is designed for the modern, stylish woman who loves to stay ahead of trends. She is inspired by European and American fashion and brings the latest styles to life without compromising her feminine image.
The product lineup covers all seasons. In spring and summer, the collection includes T-shirts, vests, sweaters, windbreakers, jackets, pants, skirts, shoes, bags, necklaces, and hats. For autumn and winter, the range features shirts, jackets, sweaters, shoes, bags, necklaces, scarves, and hats.
SSND Fashion Era is the vanguard of contemporary fashion. Every new release is designed to surprise and captivate, blending cool, breathable fabrics with bold designs that highlight the beauty of the female form. It's not just about fashion—it's about making a statement.
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