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Buy 10% discount, buy 2 pieces, get 25% discount, buy 3 pieces, and get 60% off. In the Liberation Monument heavy 100 sportswear floor, Adidas, Li Ning, Nike, Mizuno, Le Fess and more than 10 other sportswear brands played. "sale discount" signboard. In Jiangbei Guanyinqiao, Yangjiaping and other pedestrian street stores, some even played 50% off the ultra-low prices, this is the first time in the promotional campaign of sportswear brands.
50% off sale in sportswear
Yesterday morning, the reporter saw the adidas store on the 6th floor of Liberation Monument Metropolis. The entrance was filled with a red sale box with “50% off saleâ€. The clerk zealously sells to the customer: "Some sportswear is 50% discounted, and chances are missed!"
The reporter saw a black sweatpants, priced at 498 yuan, and the discounted price was 249 yuan. Discount clothing includes men's and women's styles, with discounts ranging from 50% to 20% off.
Why are Adidas discounts as low as 50%? "This is last year's inventory." The clerk frankly said that 50% discount is the first time in years for low discounts. Afterwards, the reporter went to Jiefangbei Zhongbai Sportswear Floor. Here, 90% of sports brands are discounted, ranging from 60% to 90%. The survey found that in addition to Adidas and Le Fes, more than 10 sportswear brands such as Li Ning, Nike, Mizuno, and cock have joined the ranks of price reduction promotions, and such collective crazy discounts are not uncommon.
Sports brand collective discount rarely seen
"The domestic and foreign sports brand collective discount promotion is still the first time, it is impossible to appear in previous years." The relevant person in charge of the heavy 100 shopping mall sports life, said that sports brands are very focused on their own brand value, usually difficult to discount, this The occurrence of numerous discounts for sports brands is very rare. This is mainly due to the impact of the economic environment and the lack of sales growth of sports brands. In the past few days, due to the large sales force, the sports brand sales have doubled and the market has responded positively.
Mr. Zhang, the donkey friend, said that there were few discounts for major sports brands. This year it was very unusual. He took this opportunity to purchase more than 2000 yuan of sportswear at the mall. Mr. Zhang, who lives in Nanping Longhu landscape, said that last year he bought a pair of adidas sports pants for 500 yuan, and this time only need 250 yuan.
The competition is heating up to see who is running fast
“Now is the peak season for sportswear sales. However, the sports brand market has not been overwhelming. Because of the intense competition in the brand, it depends on who is running fast. Natural sales promotion has become the first choice.†Sang Weisheng, a famous clothing marketing expert, said Currently, with the slowdown of domestic economic growth and the rise in shop rents and labor costs, many sports brands at home and abroad are invariably into a “high inventoryâ€. In order to ease this tense market situation, most brands have started a vigorous sales promotion.
According to the annual reports released by six domestic sports brands including Li Ning, Anta, Xtep, 361 Degrees, Peak, and Dongxiang, the growth rate of sales has experienced various degrees of decline. At the same time, indicators such as inventory, operating profit, and gross profit margin are also not optimistic. . Another hidden fact is that the major sports brands need to use discounted prices to sell digested inventory, such as Li Ning, the move to the two sports brands. In the annual report, it is clear that they must use discounted inventory.
Yesterday morning, the reporter saw the adidas store on the 6th floor of Liberation Monument Metropolis. The entrance was filled with a red sale box with “50% off saleâ€. The clerk zealously sells to the customer: "Some sportswear is 50% discounted, and chances are missed!"
The reporter saw a black sweatpants, priced at 498 yuan, and the discounted price was 249 yuan. Discount clothing includes men's and women's styles, with discounts ranging from 50% to 20% off.
Why are Adidas discounts as low as 50%? "This is last year's inventory." The clerk frankly said that 50% discount is the first time in years for low discounts. Afterwards, the reporter went to Jiefangbei Zhongbai Sportswear Floor. Here, 90% of sports brands are discounted, ranging from 60% to 90%. The survey found that in addition to Adidas and Le Fes, more than 10 sportswear brands such as Li Ning, Nike, Mizuno, and cock have joined the ranks of price reduction promotions, and such collective crazy discounts are not uncommon.
Sports brand collective discount rarely seen
"The domestic and foreign sports brand collective discount promotion is still the first time, it is impossible to appear in previous years." The relevant person in charge of the heavy 100 shopping mall sports life, said that sports brands are very focused on their own brand value, usually difficult to discount, this The occurrence of numerous discounts for sports brands is very rare. This is mainly due to the impact of the economic environment and the lack of sales growth of sports brands. In the past few days, due to the large sales force, the sports brand sales have doubled and the market has responded positively.
Mr. Zhang, the donkey friend, said that there were few discounts for major sports brands. This year it was very unusual. He took this opportunity to purchase more than 2000 yuan of sportswear at the mall. Mr. Zhang, who lives in Nanping Longhu landscape, said that last year he bought a pair of adidas sports pants for 500 yuan, and this time only need 250 yuan.
The competition is heating up to see who is running fast
“Now is the peak season for sportswear sales. However, the sports brand market has not been overwhelming. Because of the intense competition in the brand, it depends on who is running fast. Natural sales promotion has become the first choice.†Sang Weisheng, a famous clothing marketing expert, said Currently, with the slowdown of domestic economic growth and the rise in shop rents and labor costs, many sports brands at home and abroad are invariably into a “high inventoryâ€. In order to ease this tense market situation, most brands have started a vigorous sales promotion.
According to the annual reports released by six domestic sports brands including Li Ning, Anta, Xtep, 361 Degrees, Peak, and Dongxiang, the growth rate of sales has experienced various degrees of decline. At the same time, indicators such as inventory, operating profit, and gross profit margin are also not optimistic. . Another hidden fact is that the major sports brands need to use discounted prices to sell digested inventory, such as Li Ning, the move to the two sports brands. In the annual report, it is clear that they must use discounted inventory.
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