Jordan Sports Log Off Trademark Releases Goodwill

The long-delayed case of Jordan's right-and-quote lawsuit began to rumble again. Recently, Jordan Sports Co., Ltd. in its official website hung a statement, claiming that some of the defensive trademarks had been written off before the lawsuit, while the Michael Jordan side responded to this newspaper in a response to this welcome.

In its statement, Jordan Sports stated that since the use of "Jordan" as a registered trademark, it has discovered a large number of "X Jordan" trademark applications. For protection purposes, the company has applied for registration of 129 defensive trademarks, including "Jeffrey Jordan", "Marcus Jordan," etc. However, the company has never used these trademarks and they have not used these trademarks in the future. s plan. Before the company officially accepted the dispute over Michael Jordan's right of name and power, the company had applied to the National Trademark Office for cancellation of some of the potentially misunderstood defensive trademarks. These trademarks have now been approved for cancellation.

For the low profile shown by Jordan Sports, a spokesman for Michael Jordan’s legal advisor said in a written reply to the Securities Times reporter: “In response to this, Michael Jordan welcomes him. At the same time, Michael also hopes that Jordan Sports can build on this. Stop infringement of his right to his name. While actively protecting his own name rights, Michael Jordan believes that Chinese consumers should have full rights to know about their purchases and should not be misled.”

On February 23 this year, Michael Jordan announced that he had sued the Chinese court for infringement of the right of name because Jordan Sports used Michael Jordan's Chinese name to participate in commercial activities without the permission of Michael Jordan and also registered. Michael Jordan's two sons' Chinese name, Pinyin and its variant logo. On March 6 this year, Shanghai No. 2 Intermediate People's Court announced the acceptance of the case. The newspaper had previously reported the progress of the case exclusively. At present, the case has not yet been heard in court.

Due to the lawsuit, Jordan Sports, who had already met in November last year, has still not received a listing approval document. Although most legal experts believe that the Court's support for Michael Jordan's right to demand is not high, but before the end of the lawsuit, the process of listing the Jordan Sports has actually come to a standstill.

Jordan Sports further stated in its statement yesterday: "The company always respects Michael Jordan's great achievements in the field of basketball and respects the legal rights of others, and has no intention of hurting anyone's feelings. At the same time, the company complies with the provisions of the "Trademark Law." The trademark rights acquired through legal registration are entitled to exercise and dispose within the scope prescribed by law. Such rights are protected by law and they shall be equally respected."

Judging from the statements of both parties, both Jordan Sports and Michael Jordan are releasing goodwill and adopting non-confrontational attitudes to face each other as far as possible, but the dispute between the two parties is still full of gunpowder. The reporter learned from the relevant channels that the actual time for Jordan Sports to revoke the above defensive marks may be between Michael Jordan's lawsuit filed in the court and the court's formal acceptance of the lawsuit. However, this news was not confirmed by the Jordan Sports Public Relations Department.

Obviously, the dispute over the name rights between Michael Jordan and Michael Jordan is still raging and it is still necessary to wait and see what kind of outcome the lawsuit will eventually end.