Liu Haihong: Changing marketing ideas to redevelop the domestic market

On the morning of June 14, the county vice chairman and county chief Liu Haihong went to Jiangsu Luyang Economic Development Zone to conduct a special survey on the green textile industry.

The green textile industry is one of the traditional advantageous industries in Xiangyang. In recent years, the county has closely focused on creating the goal of “hometown of new home textiles” and adhered to the development idea of ​​“reexpansion of body volume, re-expansion of energy level, and improvement of levels”. Based on its own reality, it has accelerated the creation of 300,000 spindles, 50 Billion-level home textiles, 5 billion grades of science and technology wood, 30 million blankets and 1 billion high-power energy-saving lamps are the five characteristics bases. The scale of industrial scale has been continuously improved, and the “one-stop” assembly line for spinning, weaving, dyeing, and clothing has basically been formed. The complete textile and garment industry chain of the upper, middle and lower reaches has been listed as a provincial key industrial cluster, and has been awarded the title of provincial textile and garment featured industrial base, cotton spinning industrial cluster county and new home textile county.

Liu Haihong has come to green textile companies such as Shuer Ya Textile and Hongsheng Cotton Spinning to see production, ask development, and make innovations. He has also conducted related issues in the development of the company.

Shuer Ya Textile Co., Ltd., with a total investment of 300 million yuan, mainly produces home textiles, blankets, bedding, etc. Newly-developed synthetic fiber blankets fill the gaps in the province's market. At present, it can produce 3 million high-end blankets, realize an output value of 300 million yuan, pay taxes of 5 million yuan, and employ 500 people. In the company, Liu Haihong went into the production workshop to learn more about the current situation of corporate development and the difficulties it faced. Liu Haihong pointed out that due to various unfavorable factors, the textile industry is facing various difficulties and severe tests. The company itself must be calm and calm, take measures, and deal with it calmly. It is necessary to transform marketing ideas, increase development efforts in the domestic market, and reduce excessive reliance on the international market.

During the investigation, Liu Haihong stressed that in the face of the crisis, all textile companies should establish confidence, comprehensively analyze the market situation of the industry, further establish brand awareness, reduce production costs, and improve the level of technological equipment and technological innovation capabilities of enterprises. Liu Haihong said that as a strong backing for the enterprise, the government will continue to support the development of the enterprise and further enlarge and strengthen the green textile industry.

The deputy director of the county ** Standing Committee, the deputy director of the Party and Industry Committee of the Xiangyang Economic Development Zone, and the director of the County Enterprise Service Bureau Ge Xihe and the deputy magistrate Qian Xianghui attended the survey.

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