Core Competence Gift Company is imminent

According to industry sources, in the context of double domestic warming in export sales, gift company innovation is more enthusiasm. According to forecast, this year's gift industry will continue to focus on the concept of green, environmental protection and health on the one hand, and on the other hand, it will also dig out the “Chinese elements” in gifts for the domestic consumer groups, and will use the latest technology and traditional techniques. The perfect combination of traditional culture. After the outbreak of the global economic crisis, the gift industry was deeply affected. In the face of severe challenges, the gift industry is shifting from "Made in China" to "Created in China," focusing on building corporate brands and increasing technological R&D efforts. This has become a source of insight in the industry. The common goal.

With the development of society, the standard of living continues to increase. The customer's requirements are more diverse and demanding. In particular, the service requirements are even higher. When gift companies attract new customers, how to maintain customers becomes a new problem. The key to maintaining customers is customer satisfaction. What does a highly satisfied customer bring to gift companies? First, he will be loyal to the company for longer, buy more products; second, he can say good things for the company and its products; again, highly satisfied customers will ignore competing brands and advertisements, and are insensitive to price; He can suggest products or services to the company. Therefore, a savvy company often integrates with customers, so it is possible to have a clear context, grasp the entire service process, and grasp the situation; achieve standardized services while at the same time assimilate personalized services; improve the quality of customer complaints.

The core competitiveness of the industry In today's fierce market competition, if a company wants to gain a foothold in the market, it must establish its own core competencies. The core competencies are “creating customer satisfaction”. Well-known management guru Luke said: "Today's corporate competition is not the competition between products but the competition between business models and customer service."