Footwear exports fall in EU prices

According to the Statistics of Wenzhou Inspection and Quarantine Bureau, in 2011, the export of footwear products from Wenzhou to the EU totaled 265 million pairs and 1.607 billion US dollars, with an average unit price of US$6.06 per pair, a decrease of 1.63% compared to last year, and the amount and unit price increased by 18.21% and 20% respectively. .

According to the relevant inspection and Quarantine Bureau sources, in 2011 although export enterprises were greatly affected by the increase in labor costs and the appreciation of the renminbi, the improvement in quality made the prices more obvious. This also shows that the transformation and upgrading of Wenzhou's export footwear industry Initial results. Among them, the price of textile shoes increased rapidly. Because of the comfortable and casual wear characteristics of textile shoes, the European market has become very popular in recent years. In particular, Wenzhou's cloth shoe manufacturers have undergone transformation and upgrading, and the quality of their products has greatly improved. The quantity, amount, and unit price have increased by 0.94%. 18.91% and 24.75%.

2011 was the first year for the EU to eliminate anti-dumping duties, which has increased the willingness of some Wenzhou shoe leather shoes to export to the EU. In the first half of the year, leather shoe exports have increased. However, due to the weakening of the European economy, some purchasers reduced their purchases, resulting in a significant decrease in leather shoes. In 2011, Wenzhou exported a total of 141,147,700 pairs of leather shoes to the EU, accounting for 53.28%, a decrease of 3.75% compared with 2010. In addition, due to the increase in labor costs in China and the increase in the value of ***, some buyers have moved to other countries in Southeast Asia to purchase.