Redwood furniture bubble burst

A number of owners of mahogany furniture stated that the so-called bubble burst is not as irresistible as the rumors of the outside world, and it is more a reflection of the rational return of prices. Industry consolidation will be an inevitable trend, and it is hoped that the spring will be after the pain.

A few days ago, mahogany furniture industry "red people" even skyrockets "stained scandal", all kinds of true and false news hit the newspapers, but also make the industry people can not help but speculate, even if the phenomenon of Tianhong this map of the mahogany furniture industry is coming?

At Lianyungang, the reporter saw that the workers were still busy with tension and did not stop production as the internet rumors said. Lian Tianhong, deputy chief Xiao Xuexia, told reporters: “This year, mahogany furniture is not busy during the peak season, and our company’s sales may also be reduced than expected.” However, Xiao Xuexia emphasized that this situation is related to the macroeconomic environment of the national economy.

In fact, interviewees generally believe that at present, there are a lot of mistakes in the industry.

In an interview with this reporter, the executive vice president of Fujian Huaying Classical Art Furniture Co., Ltd. said that sales of mahogany furniture have slowed down, but the price has not fallen as the outside world has said, but it is back. A rational price.

The price will return to rationality In the second half of this year, mahogany furniture has been swept away by the “hot” sales situation, and the market is experiencing frequent cold weather. The reporter went to Xianyou County, which is located in the distribution center of mahogany furniture in Fujian province, and found that the sales volume in the recent period was rather deserted, and the transaction volume was significantly lower than before.

"This year, the sales of mahogany furniture are not very satisfactory. Compared with previous years, there is still a certain gap." Tang Zhenyu, secretary general of the Fujian Provincial Furniture Association's traditional furniture professional committee, said when the current situation of mahogany furniture in Fujian Province was stated.

“The bleak real estate industry has directly affected the sales performance of mahogany furniture.” Tang Zhenyu analyzed that, coupled with the impact of the current economic crisis, it also led to a certain degree of decline in investment collection and consumer demand.

The "cold wind" encountered in mahogany furniture is, to a large extent, largely related to the divestment of speculators. Withdrawal of hot money, many companies are facing the phenomenon of shortage of funds, resulting in the sale of individual companies at the end of the sale, which also caused a certain impact on sales of other mahogany furniture companies, affecting the overall direction of sales.

"This is normal, after all, the price of the "chaos concept" piled up before is too high." Tang Zhenyu told reporters, "Since 2006, the amount of mahogany furniture rose about five times in just four years. Obviously.” Now that the bubble has swelled to a certain height, there is no market for the withdrawal of hot money, and the bubble naturally bursts.

However, most owners of mahogany furniture stated that the burst of the bubble is not as irresistible and irreversible as the rumors of the outside world. It more reflects the rational return of prices. "This individual company's selling behavior, but also makes the return of mahogany furniture to a rational price." "At present, the overall trend of mahogany furniture industry is still rising steadily. Up is a trend, but it has been more rational and stable. According to Tang Zhenyu, mahogany furniture differs from other furniture in that its raw materials are more scarce and fall into the category of collectibles. In addition, in recent years, the government has attached great importance to Chinese traditional culture. Mahogany furniture will not be plunged. “Good things are not sold out, especially if we are doing branded products. In the province where overall sales have declined, we have maintained growth.” Ye Zhan told reporters that as the mahogany furniture industry in Fujian Province The leading company, Huayi Furniture, has maintained a high growth rate in recent years and this same growth has been maintained this year.

Xiao Xuexia also believes that, in a sense, the adjustment of the mahogany furniture industry is a good thing for Skylark. After all, the development in the past few years was too fast. It was time to stop and seriously consider the further development of the company.

The integration era came to the industry's analysis, a large reshuffle of the mahogany furniture market has quietly come.

In fact, the “shuffle” prediction of mahogany furniture has been growing in the wind during the financial crisis in 2008. However, in the past three years, the so-called integration era has not been seen. The situation of mixed-race has not changed. So, will this "shuffle" prophecy be another source? "The industry's big reshuffle is somewhat exaggerated, but the integration between industries is bound to emerge." Tang Zhenyu said. "This is a necessary path. Every industry is developed in this way. This is not scary." Ye Zhan told reporters, "At present, the entire industry is not yet mature, and the brand gap is not very obvious, but This is the process of an industry upgrade."

He believes that by the economic environment and the impact of the **, brand enterprises will emerge in the future, the entire industry structure will gradually change, forming a few leading companies in various situations.

There are also quite a number of business owners who said in an interview that industry integration is a good thing for brand companies. "The process of changing market conditions is also a new opportunity for brand agglomeration."

According to Wang Si'an, general manager of Fujian Yongji Redwood, speculators continue to withdraw. This is a signal for the market to restore health. It is a good thing for the majority of regular business operators and consumers who really want to collect mahogany furniture. “There are business opportunities behind the crisis. It is actually beneficial for the industry or consumers to close down some of the counterfeit factories. Not only can it cleanse the industry, but it can also curb the hype of speculation. For powerful manufacturers, This is an opportunity to become bigger and stronger."

Some small businesses also remain optimistic about this reshuffle. “It is now a good time for the industry to clear itself. In the current crisis, it will squeeze out some low-end, disorderly and intrusive enterprises and achieve industry consolidation. There will inevitably be pains, but only the integration can make the domestic mahogany furniture industry healthy. development of."

In addition, many companies expressed the hope that the government will increase its support for the mahogany furniture industry. The reporter learned that Putian City, Fujian Province, has a strong policy support for mahogany furniture companies. The support of other cities has yet to be improved.

Industry experts expressed the hope that the government can increase the guidance of policies and support infrastructure. “For example, to promote the investment of tree species testing equipment to protect the interests of consumers and ensure a more healthy and orderly market.” According to him, at present, the tree species detection in Fujian Province mainly depends on some colleges and universities, but the effect is not great.