Shanghai Fashion Week AW19 preview | ??OO, interpretation of female power with neck aesthetics

About Brand

WOO, born in Shanghai in 2002, uses scarf and shawl as a carrier to design the art of living, transforming the beauty of stillness into the beauty of the flow between the necks, drawing inspiration from the Eastern and Western cultures and blending it with delicate cashmere. In the silk material, the ingenuity of the contemporary women's feminine style, with exquisite scarves accessories rich in beauty, art and life.

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AW18 LOOKBOOK

Ying Ying's petals swayed in the graceful manner, and the piece of Qiongye made a poetic poem. WOO is good at inspiring from the natural elements, embroidering the Fangfei feast on the soft cashmere shawl, or in the form of lace or embroidery. It interweaves the moving beauty of women like flowers.

With a creative design concept, WOO tirelessly explores the fusion of tradition and modernity, creating an art-like scarf shawl with an immersive focus, and filling the butterfly with a beautiful flower and a beautiful artistic conception. Turned into a feminine elegant style footnote.

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AW2018

â–³ AW2018 "Magic Journey" part of the show

â–³ AW2018 "Magic Journey"

â–³ AW2018 "Magic Journey"

The WOO AW2018 release show features "Magic Journey" as the theme of the show, "I am a WOOman" as a release slogan, and combines different colors, craftsmanship and rich design elements on the shawl cloak to explore the feminine core from the inside and the outside. With extension, it shows the independent and confident female power.

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AW2017

â–³ Marine element single product

â–³ Marine element single product

â–³ AW2017 "Xinghai Scale"

The theme of WOO AW2017 is “Xinghai Scale”. By pursuing the silent power of the universe and the ocean, we explore the deeper artistic source of nature and combine traditional embroidery with hot drilling, patching and beading. The highly decorative design elements create a sense of luxuriance, condensing natural images such as the moon and the moon on the silk and cashmere scarf shawls.

Mat Poly Guipure Embroidery Fabric

White Guipure Lace Fabric,3D Poly Guipure Embroidery Fabric,Poly Guipure Embroidery Lace,Mat Poly Guipure Embroidery Fabric

SHAOXING MINGHEE EMBROIDERY CO,LTD , http://www.minghee-china.com