LV Southwest flagship store will be landing in Kunming Jinge Department Store

2 billion yuan, which is the last year's sales of the Golden Center representing the top luxury consumption in Kunming. Coupled with the sales of Other department stores and the luxury items purchased by individuals from overseas, the luxury spending power in Kunming is self-evident. It is reported that Louis Vuitton (LouisVuitton, LV) flagship store southwest will be the most recent landing in Kunming. Insiders know, LV choose to open a city has strict requirements, including spending power is a hard target, LV Southwest flagship store landing from another side reflects the luxury brand optimistic about the market in Kunming.

LV will be opened in Kunming, Southwest flagship store

"This will be the most noteworthy LV flagship store in the southwest, the scale is very large, the store will soon be opened in time." Golden Department Store General Manager Wei Department of Development said that from boutique department stores, high-end department stores to luxury department stores, Ginger department store took more than 10 years, "the fact that this road is very smooth, the group sales showed an upward trend in recent years, turnover of 1.5 billion in 2009, turnover of 2 billion yuan in 2010."

"Settled in the brand structure is also constantly adjusted, now has dozens of international brands and thousands of other brands." Mr. Wei said that this shows that the spending power of luxury goods in Kunming is very strong, the exclusive Gold International line Brand LouisVuitton, Tod's, Cartier, MaxMara, Emporio Armani, Hogo Boss, Burberry, etc., of which Winston, Chaumet is a unique brand in Southwest.

Kunming, two types of people into the main consumer

According to the analysis of Jinge Department Store, the current hot spots for the consumption of luxury goods in Kunming are mainly reflected in the personal items such as cosmetics, brand-name clothing, leather goods, watches and clocks, and jewelery. In the future, houses, wine, automobiles and works of art will become the new luxury investment Direction. "The watch is another typical representative of luxury consumption. In the Golden Center store to see, here the world's top watch brands, there is no shortage of one hundred thousand dollars or even millions of dollars a single product, "watches sales stable, mainly in the international first-line watch brand."

Who is the main force of luxury consumption in Kunming? Wei said that at present Kunming luxury consumer groups are mainly divided into two categories, one is the business owner and middle and high; the other is a high income, the pursuit of fashion, dare to consume White-collar workers, and some freelance workers. According to the age group, people aged 28 to 35 and people over 40 are the main consumers, and tend to be young.

For Louis Vuitton flagship store in Southwest choose to settle in Kunming reason, Manager Wei believes that Kunming is a stylish city, after many years of market cultivation, consumers have gradually understand the excellent luxury of luxury and its rich cultural heritage, "From one side of the show to people in Kunming is moving towards an international city process, luxury brands for Kunming's spending power is very recognized."

High-end jewelry spending power is improving

Recently, Mr. Lu, who is going to propose to his girlfriend, went to the Tiffany counter of Jinger department store to buy a set of more than 50,000 yuan of jewelry. "Now the diamond can not only preserve value, but also appreciate, and can exchange happy girlfriend. "

"In the past, the price of Kunming people to buy diamond ring is about seven or eight thousand or so, and now spending more and more strong, carat-class diamond ring sales are also very good.

Chow Tai Fook official said the sales of high-end jewelry in Kunming has also become increasingly hot trend, "Now spend more than 60,000 yuan to buy a 1 carat cost-effective diamond ring for many people are nothing, even if 23 One hundred thousand yuan high-end carat-level diamond ring also worry about selling. "The person in charge introduced, there are customers in Chow Tai Fook one-time purchase of millions of diamonds and gold bars, ornaments.

Emerald jade sales are also very hot. In a high-end jewelry shop Lake Edge, slightly better pendants have been over million, while more than 10 million a bracelet is also very hot, the store's official said the store's turnover every year In the rise, on the one hand is the price of jade climbed, on the other hand also shows that now the spending power of high-end jewelry is improving.

Wine, is becoming an indispensable luxury consumer groups taste of life. "Wine Fame" director and general manager Guo Min introduced at present Kunming people are very keen on high-end red wine, such as the well-known Rafi, the current Rafi price at 20,000 yuan / branch or so, Rafi also five or six thousand Yuan, "Sometimes it is not surprising to drink a million yuan of red wine for a meal."

"Kunming people's taste is also improving, previously that as long as it is imported is a good wine, and now have to drank Zhuang." Guo Min said that the most high-end sales of red wine prices mostly in the 1000 ~ 5000 yuan / piece or so, consumption Most of the crowds are private business owners, returnees, or business people who often visit foreign countries.

In a winery in Kunming, a Yunnan miners bought nearly 20 bottles of wine at a price of 400,000 yuan, of which mainly Raffia.

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