Underwear must understand the underwear market trends and changes

With the rapid development of society, many people are now starting to invest, but do not know what to do, but many women have turned their attention to underwear, under the continuous development of China's underwear, there have been many brands, but really be able to cause people Not much attention. Today, China's underwear market has a new unspoken rules. According to Parry show lingerie market analysis, women are more willing to buy lingerie stores and department stores in urban consumers tend to high-end consumer intentions, consumer spending in rural areas tend to middle and low. Rationalization, health, fashion, branding, internationalization is becoming a prominent feature of underwear market sales. High-end brands at home and abroad with a strong brand appeal to occupy the high-end market in large and medium-sized cities, sales channels and marketing has become a brand underwear business more and more attention. (Source: Parry show 2013 autumn and winter new products) In fact, in the future for a long period of time, the traditional terminals, including popular shopping malls will still be in the dominant position of underwear sales, but from the development trend, the mall may not be the most suitable underwear market sales. Because underwear profit margins, buying habits and shopping atmosphere is different. Therefore, most brands rely on the brand culture, business culture to establish stores, chain stores, and make it the main channel for their own brand sales. Underwear demand trends tend to diversify. Underwear functional. Underwear environmental protection, underwear comfort, lingerie externalization, underwear personalized. In terms of consumer groups, it can be divided into urban and rural areas, men and women, girls and women, and so on. Nowadays, the proportion of teenage girls in consumer groups of underwear is on the increase. After 80 and 90 or even after 00, the demand for color models is very different. They dare to pursue fashion and show their personality. So this market has great potential for development. Underwear fabric development trend. High-tech, functional and environment-friendly textiles will become the mainstream of the underwear brand, and advanced cotton fabrics will still receive the attention. The traditional natural fibers will be further processed and refined.