Chen Yichu: Zhengzhou pants to create "aircraft carrier" when not waiting

The state has promulgated the "Textile Industry Adjustment and Revitalization Plan". Henan Province and Zhengzhou City have listed the garment industry as the pillar industry of our province. A series of policies have been promulgated to support the development of the textile and garment industry. The National Garment Association has formally identified Henan Province To undertake the apparel industry transfer test area, which allows the development of garment industry in Henan are facing excellent strategic opportunities. In the new round of competition in the development, in the production area of ​​Er Pai Erqi District, how to continue to play a leading task? Zhengzhou garment industry cluster, how Baotuan fight the world? Yesterday, hosted by China National Garment Association, hosted by Henan Provincial Garment Association and Erqi District Government, "Zhengzhou Erqi District Summit Forum for Building Chinese Pants and Summit 2010 Zhengzhou New Product Launch" was held in Provincial People's Hall, Industry veteran experts, government officials, business representatives open the wisdom to explore the development of garment industry in Zhengzhou, especially 27 women's trousers industry. Expert opinion: "27 women's pants" need value innovation Jiang Hengjie (China Apparel Association executive vice president): Since 1994, China's garment industry boarded the world's largest producer, the largest exporter, the first The location of the big consumer countries will be placed in front of our industry from a big and strong problem. Erqi district should follow the road of value innovation to plan and develop the garment industry and avoid repeating the old road of development in the southeast coast. First, we should explore with unprecedented courage to effectively avoid differences in clothing. Homogenization of shopping malls abound, distracted, wasting time, apparel companies to market segments, tap the market demand, and constantly find new markets, pay attention to capture the 80, 90 after a new generation of consumers Features. Second, to actively promote independent innovation, the current fashion design is limited to style design, we must look from the aesthetic point of view, the functional point of view of clothing, physical health point of view to find innovative point of view, to give clothing more non-material culture and creativity , It will give us more profit margins. Third, we must adhere to the brand development strategy, highlighting the advantages of the brand, optimizing the industrial structure. Fourthly, in promoting industrial development planning, we must increase the integration of capital, pay attention to the integration of brands, and the internal integration of industrial clusters. There should be a closely integrated ecological chain between enterprises. At the same time, it is necessary to increase the cooperation between industry and commerce and reduce Production costs, but also actively promote the use of new equipment and new mechanisms to tap the technical potential of workers and enhance the full productivity. In the future, no matter when it is challenging or full of opportunities, as long as we study the consumer market, promote independent innovation and do an integrated division of labor in the apparel industry, the dream of a powerful nation in Chinese apparel will surely be realized as soon as possible. Planning the rise of Henan "big clothing" Li Guosong (Henan Garment Industry Association): Whether from the global, national or Henan terms, textile and garment industry are sunrise industry, people's livelihood industry, the dominant industries, but also the pillar industries. Erqi district under the jurisdiction of Zhengzhou Railway Station as the center of the clothing marketing wholesale business circle, more than 10 years not only its rapid development and growth, but also led to the development of Zhengzhou and Henan garment processing industry growth and development, the emerging famous garment processing enterprises dream Shu Accor, Ya Lida, crossing sen, etc., many of its predecessor is the marketer in this business district, is relying on the tide of growing in the market up, has a solid foundation for entrepreneurship. Erqi District make every effort to build the capital of Chinese panties is not only a continuation of the contribution made by the garment industry in the past but also the correct choice under new opportunities. "At present, the National Garment Association formally identified Henan as a pilot area for the garment industry to shift. Leaders of the provincial government and the provincial government pay more attention to the megatrend of the industrial transfer. Secretary, governor and many other leaders of the instructions and instructions to do a good job of industrial transfer work to promote and speed up the development of garment industry in Henan Province, which is placed in front of the Henan garment industry, a new opportunity for development. In this trend of the times, we should start from the call, as the province's apparel industry organizations, we will, as always, follow the service government, service industry and service business, "three services," the purpose, where garment enterprises, where Develop the enthusiasm of the garment industry, where we serve, and make every effort. Strengthen the garment business alliance Chen Guoqiang (China National Garment Association executive director, expert committee): Henan textile industry is steadily progressing, according to statistics, in 2008, Henan textile yarn production ranks third in the country, up 34.19% over the previous year, textile and garment industry The cluster has become a new bright spot in economic growth in Henan Province, but the structure still needs to be adjusted, and the division of labor and cooperation between enterprises still needs to be strengthened. At present, there are two new trends in the industrial division of labor. The first is that the division of labor from the past industries into the division of labor within the industry and the division of labor from the past into the division of labor within the multinational corporations. The shift of these two types of division of labor now makes Henan's enterprises Framework, can not simply go more than 10 years ago, more than 20 years ago a single product in the coastal areas, a single cluster of enterprises, to carry out a reasonable division of labor, including internal division of labor. Apparel enterprises to Baotuan fight the world. Henan, Zhengzhou enterprises in terms of quantity is not less, but the lack of brand enterprises, the lack of business alliances. Enterprises to carry out resources, technology, funds and other aspects of multiple cooperation, proposed the preparation of the garment industry, the preparation of the Expo, learn to use new technologies and new concepts of armed development of the garment industry. China is a big country in the apparel industry, but it is not a big power. Our industry needs to be adjusted. Our industry needs to be upgraded. We expect Central Plains to seize the strategic opportunities and shoulder the important task of the new period of the Chinese apparel industry. Study of new characteristics of consumer clothing Li Keluo (China National Garment Association of Experts Committee): Consumption in the future which will form two consumer characteristics, a new frugalism, the second is the new luxury, the Chinese garment manufacturers should also study the development Characteristics, find and seize their own development opportunities, accurate positioning, marketing properly, in order to get greater development. There are two markets to watch for in the future, namely, the emerging middle class and the rising middle and lower classes, who will become the very important new consumer class in China in the next five years or even in the next decade or two. Emerging middle-class consumer groups in China, who have stable incomes, high quality of life and family-oriented financial management, will become the new consumer segment that will be very important in the future. In 2009 and in the future, the transfer and integration of the apparel industry will continue. The Erqi district government should stand on the heights of Zhengzhou, Henan, the whole country and even the world and think more about how to build an industrial chain, how to form a commercial chain and finally complete the brand The only way to improve the economy. In this financial tsunami, Japan was born a new richest man Yanjing. In 2007 he launched a warm clothing, sold 20 million, we can see that single-product clothing in the entire product which is a very important core technology. Now that we have entered the era of simple commodities and complicated business, apparel companies should devote more time to researching business rules, researching consumer psychology, how to make your products happy, humorous, People involved, this requires investigation and thinking. Believe that, as long as the 27 women's panties found a breakthrough in the industry, choose the right way, the pace of building panties will accelerate. Zhengzhou pants to create "aircraft carrier" when not waiting for Chen Yichu (former vice chairman of CPPCC Henan Province): Development of Henan garment industry may wish to find the gap. First, the size of our single business is not big enough. Our garment industry is a large fleet of "multiple destroyers", but this fleet has no aircraft carrier. Individual companies are still limited in terms of size and impact and have not top-ranked businesses in the country. The "2008 China Apparel Industry Analysis and Investment Consulting Report" analyzed the development of apparel industry in Guangdong, Zhejiang, Jiangsu, Beijing and Fujian. It referred to Shandong, Anhui, Liaoning and Jiangxi provinces, but did not mention Henan, That the province's garment industry has not yet entered the researcher's field of vision. The difference on the brand. To pants, for example, most of our province pants prices are about 200 yuan, each of internationally renowned brands more than 2,000 yuan, is our price ten times, about 400 yuan domestic well-known brand, is our double. Clothing brand is the real gold signature, is the highest value-added products, there is a phenomenon worthy of study, South Korea's clothing started later than Japan, but now many popular Korean brands, the price is higher than the European and American brands, Koreans is how to do? First, strengthen the research and development of garments, including the development of advanced fabrics for garments; second, the national spirit of Koreans, and the Korean people advocate their own national brand. The "marriage" between garment enterprises in our province and local retail commercial enterprises has not yet been realized, and we still need to break through the two development bottlenecks of brands and markets. In order to achieve further leap forward in the garment industry, we must give full play to the role of the government. The Erqi District Government has already done a great deal of work. If we are like Erqi District, we should not stop at the plan but implement it in action. Zhengzhou pants industry's goal there is great hope. Garment industry has become a new economic growth point Sun Jinxian (Vice Mayor of Zhengzhou Municipal People's Government): It is of great significance to discuss exchanges and study major issues in promoting the development of the garment industry. Over the past ten years since the 90s of the last century, a batch of large garment wholesale markets represented by the Yinji Trade City emerged in Zhengzhou, forming a train station shopping district consisting of 23 large-scale garment markets and becoming the largest Clothing distribution and logistics center. The prosperity of the intensive apparel trading circle has promoted the rapid development of upstream apparel processing enterprises and raw material supply enterprises. A batch of apparel processing enterprises came into being and quickly became a new force in the apparel industry. The municipal party committee and the municipal government set the garment industry as one of the six pillar industries for the city's key development. Taking the planned industrial layout as the guide, the construction of industrial parks as the carrier, the expansion of industrial opening-up as the driving force, the promotion of industrial upgrading as the focus and the cultivation of Industrial brand as a support, effectively promoted the textile and garment industry to accelerate development. As of the end of 2008, the city has a total of more than 2,000 apparel production enterprises, employees reached 300,000, annual sales revenue exceeded 10 billion yuan. Among them, with an annual output of chemical fiber pants 160 million, accounting for about half of the national market for similar products, Zhengzhou pants has become the leader in chemical fiber pants, Erqi District relying on the development of the garment industry, the development of quality resources pants, has become Zhengzhou An important force in the apparel industry. Clothing is the first pillar of the four major livelihood industries of "clothing, food, shelter and transportation". It is a golden industry that is always fresh and full of vitality. We sincerely hope that the apparel enterprises in Erqi district and the whole region will further integrate resources and innovations to continuously improve the quality and efficiency of the apparel industry and promote the overall coordinated and sustainable development of apparel industry. Fuyou Fuyou strong cultivate Erqi brand Zhu is the West (Erqi District Party Secretary): subject to land and other factors, part of the incubator in 27 districts grew up garment enterprises relocation, how to become a leader in Zhengzhou garment industry , Gave us a new topic. Standing on a new starting point, we will adhere to the scientific concept of development as a guide, in accordance with the "business to promote workers, business prosperous, industry and commerce, and common development" concept, guide the apparel industry technology upgrades and promote business cooperation and exchange, vigorously Implementation of the brand, series, specialization, international strategy, Qingli build China's pants are the capital. First, make the industry bigger and stronger. We will further improve the policy system that supports the development of the apparel industry and establish a full-featured public service platform. We will give full play to the roles of guarantee companies and investment companies in the sector, provide financial support to enterprises, strengthen personnel training, introduction and use in the garment industry, Combination, do our utmost to nurture enterprises as a hundred years Evergreen enterprises. The second is to promote the development of garment industry cluster. In the central city building pants industry building, the introduction of well-known domestic and foreign garment enterprises headquarters settled to attract high-end fashion design companies and personnel settled in the garment industrial park, near the South Fourth Ring near the building of 1,000 acres of garment production base, the implementation of service outsourcing, and strive to 3 ~ 5 years to form a research and development, production, display, sales as one of the modern garment industry cluster. Three is to cultivate twenty-seven clothing brand. Actively promote innovation in business management, guide enterprises from "product marketing" to "brand marketing" change, from "sell hard, sell products" to "sell services, sell experience" change, improve product added value. Although the 27 apparel industry solid foundation and good start, but overall still in the cultivation of expansion period, but also need to explore in practice, we sincerely hope that with the Zhengzhou garment industry colleagues work together to find good policy and common development. Five major advantages lead the development of women's clothing Wang Peng (27 District acting mayor): In the economic development of the more difficult moment, we organized to create China's Pants Forum, one is based on our confidence in the crisis and maintain growth is also based on My district development apparel industry's five major advantages to make the choice. First, traffic advantages. The daily traffic of over 1 million people in the train station area provides the garment industry with strong demand. The second is information superiority. Area a large number of clothing wholesale market, can be the first time found the popular elements of clothing, and direct the business to adjust production at any time. Third, the basic advantages. The region has reached more than 700 garment enterprises, with an annual output value of 3.0 billion yuan, directly engaged in the garment industry, nearly 10 million industrial workers, a large number of key enterprises are developing and growing. Fourth, resource advantages. Zhengzhou City, veil and fabric production has long occupied a pivotal position; Zhongyuan Institute of Technology and a large number of strong institutions of higher learning, for the apparel industry trained a large number of professional and technical personnel. In July 2007, Erqi Garment Industrial Park started its construction and was listed as one of the three major garment industrial bases under the "Eleventh Five-year Development Plan of Textile Industry in Henan Province". Focusing on the goal of building the capital of all knitted garments, the district government was established "Erqi District to build the headquarters of the Chinese women's pants," Erqi District Garment Association, Erqi District trousers Industry Office, promulgated the "Opinion on accelerating industrial cultivation and development of the six industrial clusters," the apparel industry Cluster as one of the six industry clusters, the annual financial expenditure of more than 5000000 yuan, focusing on promoting. Efforts to build the Chinese women's pants are all Wang Shu (Henan Yufa Real Estate Co., Ltd. Chairman): We will fully do the pants and industrial parks in China Pants Building Development and Construction, the garment industry in southern gathering started preparations for the area and the second Seven women's pants company's management work, to create the brave burden of the Chinese women's pants city. A few years ago, the company through the development of "Jinrong Trade City", have more understanding of the apparel industry, but also have more investment confidence. We have invested in the development of "Yufa hair Wenzhou Village" apparel industry district, "Zhengzhou famous garment processing base", "Zhengzhou 27 women's trousers Industrial Park" and other projects. Jinrong Trade City has developed into a comprehensive garment wholesale market in Central China with an annual turnover of more than 3 billion yuan. It brings together more than 92% of Zhengzhou women's wear brands and witnesses the local clothing from imitation to OEM, from foundry to The whole process of creating their own brand has become an important window to show the level and strength of the garment industry in our city. Erqi Women's Pants Industrial Park is one of three garment industrial parks with the key construction in the "Eleventh Five-year Plan" as well as one of 35 industrial parks mainly built by Zhengzhou City. The park integrates R & D and design, product display, logistics and distribution, display of face materials and other functions in one. It is interdependent with the planned Chinese women's pants building and the garment industry cluster in the southern part of Zhengzhou. And even the city's garment industry resources. Zhengzhou garment enterprises have already gone through the stage of development of "no quantity in quality, no quality in the market and no name in the cards". How to improve the quality and create the brand requires us to continue our efforts.