Qi Gang: French version of Pierre Cardin and the Chinese version of Pierre Cardin has a gap

French company Pierre Cardin announced on the 29th that it will sell its clothing and clothing business in China to two Chinese companies (Guangzhou Kinsen Trading Co., Ltd. and Cardan Road) for a total amount of 200 million euros. Chinese famous fashion designer Qi Gang China's top ten fashion designers, China Fashion Designers Association, Mr. Qi Gang said that the French version of Pierre - Cardin and Chinese version of Pierre - Cardin brand gap is not small, the popularity of private enterprises to buy large-scale design Pierre - Cardin Chinese brand said puzzled. Qi Gang said Pierre Cardin is an internationally renowned designer and is also the first foreign designer to be known to Chinese people. When he was young, he heard about him. In particular, he was impressed with the performance in the Forbidden City at the time. But then see the domestic sale of Pierre Cardin clothing, feeling with the French side of the high fashion is very different, is a very popular brand, this gap has also led to a decrease in attention. I do not know why to buy gold popular design of the Pierre - Cardin brand of this news I feel very strange, or we can say that is not very concerned about. Itself Pierre - Cardin this brand is a high-end fashion brand in France, but in China can only see his men, but also very popular design, do not understand why this is even more do not understand the acquisition of such a business in China is why. For the future development of the brand, Qi Gang said it depends on the acquisition of corporate strategy - Pierre - Cardin recognition in China is high, but the corresponding level is not high, the completion of the acquisition do not know is to continue this development, or Reshape the brand image, the specific development depends on the acquisition of the company's own strategy.

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