Shishi accessories business "three strokes" into progress

This year, the market is not very boom atmosphere also shrouded in the hardware accessories production industry. But Shishi backbone hardware accessories manufacturers did not sit still, but take the initiative to change the mode of operation of production to the market looking for high-end customers and stable orders, out of the product around the high-end customers, production and follow the brand of another business accessories industry "Brand" development path. Shishi a well-known accessories business, Jinjiang recently for a large garment enterprises designed several beautiful casual pants pocket cloth embroidery, all of a sudden fight for tens of thousands of embroidery bags of production orders. Since the beginning of this year, more and more backbone hardware accessories manufacturers in our city have been moving with the trend. They took three major tricks to "liberate" temporarily from the mode of "market plus order" and began to focus on "one to one" "Point-to-point" high-end customer "order" mode, maintaining a stable production and good economic benefits. A move: take the initiative to go out to find orders On the one hand, the city accessories business through their superb development capabilities for business stability and high-end brand clothing manufacturers favor, their products into the other side of the production line; the other Aspects of accessories companies to take the necessary public relations measures, and potential high-end and brand clothing customers to establish contact, and gradually deepen the feelings for the order. "Currently the market is in a downturn, you continue to wait for no way out!" Not long ago, an excipient business in the city opened a home in the urban area ninety-two storefront image of the store in preparation for the second half snatch orders, attack high-end and branded apparel Customer spell one. Zhou Jingli, who is in charge of the design and development of this enterprise, believes that the key to determining the success or failure of auxiliary materials enterprises is whether or not they have sufficient capital, whether the enterprises are on the scale and grade, and the ability of development. Under the background of the rapid fashion changes, apparel manufacturers are increasingly demanding materials, colors and styles for downstream auxiliary products. The products that are tedious and without any change gradually fades out of people's view. This reporter learned that, in order to meet the needs of high-end and brand clothing manufacturers, the city's backbone hardware accessories enterprises pay more attention to the development and innovation, and some companies can develop hundreds of new bags of embroidery samples a month. Various tricks, high quality accessories frequent new products, adding high-end and domestic brand clothing enterprises of the emboldened, they are the backbone of the city's hardware accessories manufacturers, suppliers increased reliance, expanding space for cooperation. Two strokes: "By boat to the sea," to play the advantages of dealers Traders have the full grasp of the advantages of customer resources, accessories companies through this sophisticated trading platform, the products indirectly sold to high-end and branded apparel business customers, thus Fight for more orders. Reporters learned that many of the city's hardware accessories business itself does not have high-end customers directly with the cooperation of the team or strength, but they are concentrating on the production, and strive to develop new products at the same time, the product marketing business directly to the powerful trading company To care, make sales worry and effort. Three strokes: With commercial websites and other media to promote their own products through the print and electronic media platform released to attract domestic and foreign merchants attention. A manager of a hardware company, Zhang said that with the media to promote products have a multiplier effect, media promotion has the advantages of convenience, speed, wide spread, saving money, many accessories companies attach great importance to play its role. Foreign businessmen can view your product information online, if the intention to obtain samples from the enterprise, satisfied with the direct orders, so that manufacturers, this can save foreign businessmen a lot of traffic and inspection costs. In response to the market situation and move timely adjustment of production and management strategies, and constantly looking for new breakthroughs and economic growth, rather than stand back and eat by luck, this is the Shishi new hardware accessories business changes, it shows that the city of hardware accessories enterprises in Improve quality, implement the "brand" measure has taken a new step. (C01)