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The company is specialized in producing underwear apparel business for many years, in 2010 changed its name to registered as "clothing words pants Garments Co., Ltd." under its " free convex " "clothing words" two LOGO to high-end brands to serve the community, the company advocated "Piling up small profits, work together for win-win" for the purpose, to have the wisdom of the hair as a platform, the introduction of science and technology innovation management as the core, emphasis on entrepreneurship, corporate culture, brand culture, dedicated to creating high-quality underwear brand . First, the design concept European fashion interpretation of the lingerie, simple and elegant design, natural fresh colors, elegant and delicate. Focus on the manufacturing details, as well as in line with the refined tailor-made body science and study, wearing each product are free to enjoy freedom not to bind the natural sense of highlighting the man's charm. Second, the product quality of freedom convex brand to underwear-based, adhere to the high-quality route-oriented, whether it is high-end imported fabrics, or local manufacturing materials, production, dyeing, finishing, packaging, and always maintain a high quality environmental protection route , All products have passed the strict quality test before listing. Third, the brand-name audience convex convex underwear brand audience between the ages of 20-45 dominated by white-collar blue-collar, mainly freelance successful people. The pursuit of natural and healthy, comfortable and stylish, pay attention to the quality of life, more cultural conservation basic income. A certain degree of aesthetic qualities, and have a certain quality of life of modern men. They are simple and generous in their own clothing requirements, but also hope to highlight the personality; have their own unique aesthetic, longing for their own and social recognition of progress, and continue to accept the challenge. Fourth, the price positioning Free convex brand product prices to the mid-range price-based, wave positioning, all to the market can be consumer-oriented, value for money, to establish a loyal and broad consumer base.