From Bai You Ti to see the rise of China 's high

Throughout China's high-end underwear market, not always has been Triumph and other international brands occupied, with the rise of China's domestic underwear brand, emerged with a large number of underwear brand to contend with. One hundred excellent Ti is an outstanding representative. 100 gifted Ti is headquartered in Shenzhen, China, is a set of underwear manufacturing, technology development and logistics and distribution of three major functions as one of the modern fashion business. 100 gifted Ti market positioning as a high-end adjustable underwear brand, the crowd positioned as 28-39-year-old high-income women, successful lady. Owns a senior designer and management experts, improve product quality testing system and join the system, the output from the inception of the 600,000 exhibition to the present 6 million, the franchise stores all over the country over 20 provinces, cities and districts in recent years One of the new high-end underwear brands coming up. Bai You Ti brand marketing director Zou Jifu told the author, undeniably, foreign big-name underwear on the local brands have a greater impact, however, we can learn from foreign brands a lot of things to make up for their own lack of foreign-medium use , Through the study of foreign big underwear design concepts, popular elements, marketing channels, etc., to enhance the value of local brand underwear , to find the fit between consumers and Chinese brands, which is a strategy conducive to their own brand building. It is understood that 100 gifted Ti rooted in the soil of Chinese culture, adhere to the original design, highlighting the brand's luxury, noble, fashion and health, since listing with subversive imagination of the design, high-grade green fabric, carved craft Underwear industry emerge, favored by urban high-income white-collar workers, China is changing from a manufacturing country underwear to a large sales country. With the progress of the times and the frequent social activities, it is a fashion trend for women to pay attention to "internally and externally." Baiyou Ti did enough homework to inspire women's desire for beauty and beauty, and met the aesthetic standards and preferences of Chinese women in terms of popular elements, style design, detail embellishment and so on, giving women a unique aesthetic feeling, whether in physiology But also in my heart have been satisfied, in a variety of social situations not only have confidence, but also with unparalleled elegance and dignity. Today, a woman's underwear from the single function of the cover has already entered the fashion, fun, sexual orchestration, the sexy woman's beauty is backed by a piece of tasteful bra. Of course, in addition to branding and style, but also from the physiological and psychological sense of comfort. Baiyou bra, liquefied titanium green fabric, with muscle soreness to ease fatigue, prevent breast disease and other functions, is the bra with the concept of environmental protection, in the global advocacy of green, environmental protection, the concept of health under the environment, The modern high-end women on the high-quality, healthy life needs. In fact, local brands as long as the importance of product innovation, strengthen the brand plowing, continue to expand the terminal sales channels, giving the product a unique aesthetic connotation, is completely contested with the big, brand value into the minds of consumers.