Two shopping malls in Shanghai may give up other SK-II brands to their counters.

SK-II has not yet resumed sales, and now it is reported that some shopping malls have emerged as a “tug-of-war” and may withdraw from some areas. The reporter interviewed yesterday a number of stores in Shanghai that originally had SK-II counters. Huating Isetan will abandon SK-II, and Dragon Dreams Shopping Center may not sell SK-II. More malls are still negotiating with P & G to "tug."

Whether the counters are closed or not, the positions of the shopping malls in Shanghai are different

Although Procter & Gamble has not announced the list of stores that have resumed sales, some of the shopping malls in Shanghai have made it clear that SK-II will no longer be in the market.

The reporter learned from Huating Isetan's sales and service department that because both parties have no clear intention of re-launching, the mall is currently reconsidering the introduction of other brands of cosmetics into the original SK-II counter. The staff of the Dragon Dream Shopping Center also stated that the mall may not be able to sell SK-II again.

Some shopping malls have also confirmed that they will resume sales of SK-II. The reporter learned from the Xuhui Store of Pacific Department Store yesterday that the three branches of Pacific Department Store have already made it clear that SK-II will return to the counter and will still return the original counter to SK-II. However, the specific time for returning to the counter is still being coordinated.

Unlike malls that have already stated above, most malls are still in a “tug-of-war” battle with Procter & Gamble. Yesterday afternoon, the reporter called a number of shopping malls that originally had SK-II counters, including the First Yaohan in Pudong, Hongqiao Friendship Shopping Mall and Dongfang Commercial Building Nandong Store. The relevant person in charge said that they are still communicating with Procter & Gamble. Will this happen? There is no definitive conclusion on the counter. Some shopping malls said that there are still many factors that need to be coordinated between the two parties, such as the location of counters and market confidence.

At the same time, some shopping malls said that they would not be able to replace the original SK-II counters with other makeup brands. After all, SK-II counters are almost always in prime locations in shopping malls. Many cosmetic brands have already “stared” on some vacant stores for a long time. Counters.

Some shopping malls in the field said that the harsh conditions of SK-II make it difficult

Not only Shanghai, Hangzhou, and Urumqi have also recently reported that SK-II may withdraw.

A manager at Hangzhou Tower Mall said: “The conditions under which SK-II requested to go back to the counter are too harsh, so we’re still talking. Currently SK-II has exited some shopping malls in Hangzhou. If SK-II insists on demanding requirements, we also It will no longer accept SK-II like other shopping malls."

The relevant person in the office of Tianbai Shopping Mall in Urumqi, Xinjiang, told the reporter that although the mall is still talking with P&G about restoring SK-II back to the counter, they are not sure whether SK-II can be re-launched in the mall. According to reports, SK-II's past counters were generally "golden treasures" of shopping malls. Other branded products have long been greeted by this position. Therefore, some shopping malls have already started to communicate with other brands.

For the “Harsh Conditions” put forward by Hangzhou Tower, etc., Liang Yun, the manager of Procter & Gamble’s external relations department, said yesterday that he had not heard this claim. As for the news that SK-II has withdrawn from some shopping malls, she said she is not clear.

Experts say SK-II will "return"

Weng Zhigang, SK-II's largest distributor in mainland China, stated that the Procter & Gamble Company was cautious about the re-listing of SK-II. The SK-II counters in Shanghai Shangyuan are not all open, which is also related to the overall commercial layout of SK-II.

Does Procter & Gamble's cautious move mean that it will fade out of the Chinese market? Some industry insiders believe that SK-II will continue to "advance" the Chinese market. Cheng Shi’an, head of advertising department at Fudan University, said that the “chrome chrome incident” did cause a certain blow to SK-II, and SK-II was very cautious. The choice of “one family and one family” was consistent with P&G's style. In the recovery process, Procter & Gamble is also re-evaluating, for important points, Procter & Gamble will certainly not give up; others will reconsider. In addition, the location of counters in shopping malls is also a factor that Procter & Gamble particularly values, which has also become one of the most important aspects of its negotiations with shopping malls.