The Seven Kinds of Conjectures of "Seven Penguins in Fujian" Entering "ADO Love Capital"

Recently, Fujian Seven-Seven Group Co., Ltd. injected capital into the main original Fujian Ai Dui Garment Co., Ltd., which caused an uproar in Quanzhou's textile and apparel industry. The topic of seven wolves' injection of capital, the amount of capital injected, and the future direction of love capital have become topics widely speculated by people. The journalist contacted the relevant person in charge of the Seven Wolves and Aidu, and tried to find out the details. All were rejected.

However, according to the reporter’s visits, it can be confirmed that Fujian Aidu Garment Co., Ltd. has been renamed as Fujian Aidu Sunshine Industrial Co., Ltd., and the former Septwolves Group’s president Zhou Shaoxiong’s assistant Zheng Huasheng led a batch of generals who have entered Aidu. Personnel, finance, administration, marketing and other important departments serve. According to an insider from Aidu, Xin Ai Du's new ordering meeting ended last month, and the re-integrated Aidu brand image, brand advertisements, etc., are expected to start appearing on television media in the middle of this month.

Keywords: Funding amount: 300 million VS80 million

The most interesting thing about the seven wolves in the love capital is the amount of seven wolves. The number of speculations and rumors on this site is also the most abundant, ranging from tens of millions to hundreds of millions.

One said, 300 million yuan. It is understood that the 300 million yuan of people who came out is an insider of Aidu. However, for the “300 million yuan” report, the people interviewed by the reporter are almost unanimous. More people see this as the act of self-promotion by the people of Aidu. Quanzhou, a brand clothing company executives clearly told reporters, "Although I do not know the specific amount, but 300 million yuan to create a new brand is enough, completely impossible!" An industry veteran told reporters that love brand Although fame was earlier, in recent years due to financial constraints, the construction of the channel has been slow. According to the company's website, the company has fixed assets of more than 100 million yuan, and there are about 800 stores, counters, and so on across the country. "Even if they buy it all, Or 300 million."

Two said 80 million. According to industry insiders who disclosed this data, Quanzhou's other strength clothing brand also expressed strong interest in injecting capital, Ai Du, and had issued a price of 60 million yuan. Then the seven-wolves group involved in the company had won at a price of 80 million. . During the interview, most reporters in the industry stated that the amount of 80 million yuan may be closer to the real value of Ai Du. "There are only more than 200 shops in Aidu. The annual sales are estimated to be up to 200 million. In Quanzhou, it belongs to the second and third tier brands. The brand price should not be too high."

Keyword Development Direction: Is "ADO Love Capital" Still?

In fact, the news that love seeks partners has been reported as early as last year. Before seven wolves, another well-known men's brand in Quanzhou once expressed a strong desire for capital injection. However, eventually seven wolves were killed and many industry insiders were surprised. It is understood that the reason why this men's brand finally failed to enter Aidu, the main reason is that the company's CEOs have to control Aidu, and said that the middle of the original Aidu management personnel to exchange blood, this "ambition" It was inconsistent with the love capital manager Hong Zhaojie. Eventually the two sides failed to reconcile each other in details.

With regard to the reasons for love to sell, some people in the industry believe that it is a serious problem in the capital chain that causes love to have to sell the shares. “With the personality of Quanzhou boss who loves face, who can easily sell his own business?” People say.

The arrival of seven wolves into the Lord's love capital has basically settled. The current signs show that the "ADO love capital" brand will continue to operate. How Aiduo capitalized on the advantage of the seven wolves in the Quanzhou industry's unique capital, talents, and channels to break through the original second-tier and third-tier brand camps is of particular concern. The latest news is that Ai Du will use seven wolves' mature advertising media resources. New ads will be launched in the middle of this month.

Many people in the industry believe that under the trend of multi-brand operation, Aidu is likely to appear as a brand positioning of the different products of the Septwolves Group. Earlier, Zhou Shaoxiong, president of the Seven-Wolf Group, said in an interview with reporters: “The direction of the seven wolves will be a strategic investment group. It is impossible for any positioning apparel to do it on its own. When appropriate, some brands will be acquired to operate.”