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In a recent campaign for the 2010 spring and summer season, the British denim brand Pepe Jeans partnered with Alexa Chung as their official spokesperson. The ad featured a mix of talent, including male models Tom Guinness and Boyd Holbrook, and was captured by photographer Tom Munro. The collaboration brought together a blend of style and charisma, showcasing the brand’s signature aesthetic through a modern lens. The visuals were shot in a way that highlighted both the clothing and the personalities involved, creating a cohesive and stylish narrative. This campaign marked another step in Pepe Jeans' efforts to stay relevant and connected with contemporary fashion trends. With a strong visual identity and a well-chosen cast, the ads aimed to resonate with a broad audience while maintaining the brand's classic appeal. Whether you're a long-time fan or new to the brand, this collection offers something for everyone. The campaign was widely praised for its authenticity and creative direction, proving once again that Pepe Jeans knows how to make a statement.
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