Jiuding 50 million shares in shares Wissman first involved in the fashion industry

Following its investment in First Niuchi Jifeng Agricultural Machinery, Jiuding Investment, which has drawn significant public attention, is now making waves again. On December 20th, the firm announced it has invested 50 million yuan in a women's fashion apparel company, signaling its entry into the competitive fashion market.

The company receiving the investment is Zhuhai Wissmann Garments Co., Ltd., a clothing brand specializing in women's fashion and sweaters. Currently, the company operates mainly in the Pearl River Delta region and has not yet expanded to northern China. With an annual output of over 6 million sweaters and more than 400 chain stores, the company generates approximately 400 million yuan in annual sales.

According to Xie Qiuhe, chairman of Wissmann, the company was founded in 1987 and has maintained steady growth over the past two decades. However, he noted that the growth has been relatively slow. “We hope that by introducing Jiuding as a strategic investor, we can accelerate our development and enter a faster growth phase,” he said.

Wissmann has also been preparing for an IPO, with two sets of plans in place. The company aims to list on either the SME Board or the GEM by the end of next year. “The 50 million yuan from Jiuding, along with the funds raised through the upcoming IPO, will be primarily used for expanding our retail channels. We plan to open 300 new stores in eastern and northern China, aiming to become a leading brand in women’s fashion in China,” Xie added.

When asked about the rationale behind investing in the women’s clothing sector, Jiuding’s Chairman Huang Xiaojie explained, “We are optimistic about companies benefiting from consumption upgrades. Women aged 25 to 35 have strong purchasing power, and with capital support, we believe there will be several strong domestic women’s brands in the future.”

Huang declined to disclose the exact shareholding percentage of Wissmann after the investment, stating that details would be revealed in the prospectus if the company successfully goes public. “If we find other promising clothing companies, we are not ruling out further investments. We believe that supporting the growth of Wissmann will also benefit us in the long run,” he concluded.