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Chen Feng deeply understands the unique aesthetic and lifestyle needs of women in the East, blending the subtle femininity of Eastern women with the timeless elegance and modern flair that French haute couture is known for. Through his designs, he expresses a vision of refined living, where sophistication meets comfort, and fashion becomes a reflection of a woman’s inner confidence and grace. His collections capture the essence of both business and leisure, offering pieces that are elegant yet versatile, suitable for any social or professional setting.
The sculpted tailoring highlights classic beauty, while the soft silhouettes exude a gentle and delicate charm. Each piece is designed to enhance a woman's natural poise, offering a look that is both mature and effortlessly stylish. Whether worn on the runway or in everyday life, Chen Feng’s creations embody a harmonious balance between tradition and modernity.
Shenzhen Xingtai Season Fashion Co., Ltd. is a subsidiary of Bright Orient (Holding) Ltd., a leading international fashion group based in Singapore. The company specializes in the production, marketing, and sales of premium apparel, including well-known brands such as Monsoon and Chen Feng. Its products are sold across more than 40 countries and regions, including the U.S., Germany, the UK, Japan, France, Italy, Denmark, Norway, Canada, Australia, the Middle East, Southeast Asia, and Hong Kong.
In 2000, Bright Orient (Holding) Ltd. entered the Chinese market by acquiring Shenzhen Fontaine Industrial Co., Ltd. In 2002, it launched the Monsoon brand in China, establishing a dedicated design team led by international designers. By 2005, the brand had successfully expanded across the country, with over 500 stores in more than 200 cities. The company continues to focus on global fashion trends while maintaining a strong presence in the Chinese market.
In 2004, the company began introducing luxury women’s fashion brands to China, further strengthening its position in the high-end apparel sector. With a commitment to quality, innovation, and brand development, Bright Orient (Holding) Ltd. aims to create value for manufacturers, retailers, and consumers alike, ensuring long-term growth and success in the ever-evolving fashion industry.
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