Dongguan, known as the "Garment Capital of the World," has built a strong reputation in the textile industry over decades. However, despite its prominence, the city's clothing sector still faces challenges in becoming globally recognized as a powerful brand. This challenge is not only for the entrepreneurs but also for the entire industry. Among them, Dongguan City Beyond Garments Co., Ltd. has taken on the responsibility to elevate the Dongguan clothing brand and make it stronger and more influential.
Under the "YQER Jade Love Child" brand, the company has centered its mission around the theme of love. With a clear market strategy and relentless effort, it aims to become the leading Chinese brand in lovers' apparel, bringing the concept of love to the global stage. The brand was born in 2000 in Humen, known as the "Southern School Costume" hub, and quickly established itself as a pioneer in the lovers' fashion segment.
Emphasizing style, personality, and emotional connection, YQER Jade Love Child designs clothing that reflects the deep bond between lovers. Its unique approach combines fashion with heartfelt emotion, making it a favorite among consumers who value both aesthetics and sentiment. To maintain high quality and continue spreading true love, the brand has partnered with top designers and love experts, elevating the brand to new heights with elegant fabrics, modern designs, and meticulous craftsmanship.
"One needle and one thread always love!" This slogan symbolizes the brand’s commitment to quality and emotional expression. In just a few years, YQER Jade Love Child has grown rapidly, expanding its presence across more than a dozen provinces and becoming a well-known name in the garment industry.
To further enhance its brand visibility and build consumer trust, the company has chosen Ethan Ruan, a popular Taiwanese actor known as the "Idol Drama Brother," as its new brand ambassador. Unlike other actors with more reserved images, Ruan brings a fresh, energetic, and charming vibe to the brand. His roles in dramas like "Destined I Love You" and "Green Forest" have showcased his romantic and sincere side, making him a beloved figure among many women.
By choosing Ruan, YQER Jade Love Child highlights its brand values: innovation, fashion, and bold personality. It aligns perfectly with the brand’s vision of spreading endless love and deep blessings. As a professional couple clothing brand, YQER Jade Love Child advocates for love, fashion, convenience, and individuality.
For years, the brand has treated love as a beautiful journey, weaving it into every piece of clothing and spreading warmth and affection around the world. Through extensive media campaigns, YQER continues to promote its "Love" concept—not just as a marketing strategy, but as a meaningful effort to build a more harmonious society.
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