Paper-cut art expects policy support

They are all local wealth and the name card of Zhangzhou. They have exquisite craftsmanship and their works are valuable. They also have the apprehension that they are "come out of favor," or they are scornful; they all look forward to the spring breeze of the reform of the government's cultural system. .

Recently, the "Decision of the Central Government on Deepening Cultural System Reforms to Promote Major Developments in the Development and Prosperity of Socialist Culture" passed by the Sixth Plenary Session of the 17th CPC Central Committee (hereinafter referred to as the "Decision") calls for accelerating the reform of the cultural system. Create a cultural power. For this reason, the reporter specifically used the opportunity of “walking grassroots, changing styles, and changing styles” to visit the puppet industry in Zhangzhou, the paper cutting industry in Zhangpu, and the jade industry in Huaan in order to see the development opportunities and difficult pressures of the cultural industry.

The Ouyang Yanjun Paper-cut Art Museum is located on Jinpu Avenue, the most prosperous street in Zhangpu County, Ganzhou City. The red-cut paper-cut is particularly dazzling at noon. Ouyang Yanjun was very happy for the reporter's arrival. She said she expects more people to pay attention to paper cutting.

Ouyang Yanjun is the winner of Fujian Golden Knife Scissor Award. In 2010, the first session of the Fujian Provincial Paper-cutting Art Vocational Skills Competition was held in Zhangpu. She won the highest award for this paper-cut art. As the backbone of the new generation of Zhangpu Paper-cutting, the exploration of Ouyang Yanjun and others will determine the future fate of Zhangpu's paper-cut.

As a sub-item of "Chinese paper-cutting," Zhangpu's paper-cuts, which have been included in the world-class intangible cultural heritage, are like jade pieces and still have to be carved. A local official admits that at the moment, Zhangpu's paper-cutting is still in the initial stages of industrialization and exploration.

With the signal of the cultural system reform issued by the Central Government, can this spring breeze be the “driver” for the development of Lipu’s “smart hand”? Lipu's paper-cut artists: The good wind relies on strength and sends me to Qingtian. Perhaps one day, Zhang Pu Paper-cutting is like "Luoyang Paper expensive" like gold!

Trying Water and Trying on Boliday's Days Ouyang Yanjun is an adherent and beachmaker of Lipu Paper-cutting. She and Zhang Jian, Gao Xiaoping, and others are the eminent artists of Lipu Paper-cutting third-generation artists.

In 1987, Zhangpu County held the first paper-cut training class. Chen Jin, Huang Su, Lin Tao, and Chen Yulai were dug out from the people. They were collectively known as the “Four Great God Scissors” in Southern Fujian and taught paper cutting techniques.

Ouyang Yanjun entered this training class and stood out. "At that time, there were three consecutive sessions. There were more than 100 students. Because of economic benefits and other reasons, they are still specialized in paper-cutting. It seems that I am the only one." Ouyang Yanjun recalled.

Since 1994, Ouyang Yanjun has begun to sell paper-cut products as a product. Everyone needs to buy it. In 2000, Chen Qiuyin, who is currently the Zhangpu County Paper-cutting Association, “first eats crabs” and founded Zhangpu’s first personal paper-cut showroom. Later, Zhangpu's private paper-cutting exhibition hall and paper-cut workshop began to emerge. Ouyang Yanjun also tried to find a small store on the street.

In 2007, Ouyang Yanjun took the lead in opening the first Lipu paper-cut store on Taobao. However, due to profit and other issues, the online store slowly did not do it, "to do online shop to have someone on the Internet all day talking to people, before the paper-cut can not be folded, shipped to the field is also very troublesome."

This shop is now the location of the relocation of Ouyang Yanjun for the third time. It is located in the most prosperous streets, but this is still more of an expectation for future development.

Ouyang Yanjun calculated an account, the monthly turnover of 5,000 yuan, excluding shop rent, labor costs, etc., a month down, net profit is not high. But "As I grow, my paper-cut works will also have a little price increase." Ouyang Yanjun said that she still has confidence in Zhangpu's paper-cutting. "I was thinking of letting paper-cuts into the decoration market..."

Barking did not make a name for no marketing talent Gao Pingping, 2004 "China's scissors 10 gold scissors" honorary title. At present, she owns the largest personal paper-cut showroom in Zhangpu. When you enter her studio, you will find that she is by no means prosaic: Some are like blue and white porcelain, others are like woodblock portraits, and various innovations are dazzling.

For example, Gao Xiaoping created a blue and white paper-cutting series based on the unearthed cultural relics of blue and white porcelain. Because of clever whiteness, three-dimensionality and strong sense of hollowness, the image is vivid and popular with the market. Some hotels in Xupu County hung these works and even became the national diplomatic service. Gifts for foreign friends.

However, economic efficiency has always been the "Sword of Damocles" hung on the head of a paper-cut artist. Gao Xiaoping uttered his own annoyance—the work is not appalling: after all, the demand for museums and other places is limited. Only by letting paper-cut works into the homes of ordinary people can we achieve greater economic benefits. However, there are various bottlenecks among them. .

The first level placed in front of Gao Xiaoping is the sales channel. Gao Xiaoping told the Herald reporter that his main energy was spent on the creation. Many good products can only be entertained and piled in his home. “Where to find consumers? Let me have a headache. More. To rely on consumers to come to their own goods."

The second problem for Gao Xiaoping is production. Gao Xiaoping said that Zhangpu's paper-cutting works are all manual works. At one time, only seven or eight pieces of paper can be cut. In some places in the field, paper-cutting and mechanization are used to cut paper. At one time, it is mass production, paper cutting and paper-cut works. It is difficult to distinguish, compared to Zhangpu's paper-cut works, the price of cutting paper is also very low, and this impact is great.

In fact, she still has a meager profit even if she is priced according to the price she is currently selling. For example, Gao Xiaoping said that a piece of blue-and-white paper-cut works sells for 300 yuan, which many local people find expensive. However, such a work will take five or six days from conception to implementation to completion. It's hard to earn money."

With many domestic paper-cutting prefectures to come to PK, the paper-cutting in Lipu does not necessarily have much advantage, and its popularity is not high. “So I very much hope that our local leaders will go out and try to use paper-cuts as a gift to promote the public.” Gao Xiaoping said.

The inherited successor was also the key to industrialization. “Huang Su, one of the four major shears,” is her grandmother, and her grandmother Huang Xiao and her aunt Zheng Xiaorui are all paper-cut masters. Therefore, Zhang Hao has loved the art of paper-cutting since she was a child. She learned to cut paper at the age of 12 and has spent decades in the arts, representing the exploration of the other side.

Zhang Hao said that he is committed to let more people know about the art of paper-cutting and cultivate young people's love for paper-cutting. Therefore, over the past few years, Japan, Thailand, Fiji, Australia, and Hong Kong, Macao and Taiwan have had this communicator in dozens of countries and regions.

“I currently have my own studio in Quzhou City. There are also classes in several schools. There are often some cultural exchanges that will call me to perform live.” Zhang Xin said.

Asked about the economic benefits of paper-cutting, Zhang said with caution: "It also brings some benefits."

However, in the eyes of some other folk artists, the descendants of Zhang Jian, a family of paper-cutting artists, do not pay attention to efficiency but pay attention to inheritance. “There is a noble atmosphere.” However, Zhang Jian said that he also pays attention to industrialization. "There are inherited echelons that are also the key elements of industrialization. With these, we can talk about other things."

It is also thanks to the efforts of such inheritors as Zhang Hao. Although the personal economic benefits of Zhangpu's paper cutting are not high, there is still a way to pass on it. It is reported that at present, there are more than 400 key artists who are engaged in paper-cutting in the whole county of Zhangpu. There are 7 paper-cutting training and education bases, and newcomers are emerging. The kindergartens and even elementary schools in Zhangpu County all have open paper cutting classes as part of the local education.

Way out to establish professional institutions as a whole for external marketing "high and small Ping-style troubles", Zhangpu County is not no way to solve. According to an official in Xupu County, the government had established a paper-cutting arts center and implemented a “collective purchase and sales agreement” that is equivalent to a cooperative. The center ordered the works from artists and then sold them, but soon the model could not operate because the center had to give away. There are many works and the artists are not satisfied with the price. They feel that the price of their works will be higher and they are unwilling to let the center sell them.

The official admits: "At present, the market is mainly individuals who do their own things. They are all small and small. They are all different. The current output value is considered to be a small one for paper-cutting counties."

A responsible official of Xupu County's cultural industry believes that Zhangpu's paper-cutting should change its characteristics of decentralization, and it must have a strong guidance, and even establish a company and other professional organizations to conduct overall promotion and sales.

Zhang Jianyang, director of the Zhangpu County Cultural Museum, who has many years of research on paper-cutting, also suggested that, in addition to the current art center, government departments should build more platforms to expand Zhangpu County's paper-cut popularity. For example, Pucheng, Tuorong and other places in Fujian Province can jointly organize events with Zhapu to increase their popularity.

Zhang Jianyang said that although Zhangpu's paper-cutting has gone from the traditional individual and folk art and handicraft entertainment to the art of the pavilion and is gradually embarking on the path of industrial development, “but overall, it is still in the stage of primary exploration”.

“Industrialization is the best way and best guarantee for non-genetic inheritance. It can have economic benefits, and people who cut will naturally grow more,” he said.

It is gratifying that according to Chen Qiuyin of the Zhangpu Paper-cutting Association, a vice-minister of the county party committee of Zhangpu County has attached great importance to the industrialization of paper-cutting. He also conducted investigations a few weeks ago and conducted in-depth discussions with artists. Everyone is full of expectations.