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There are a number of ways to sell your work. All require effort to obtain results. But one of the most important things to remember when selling your jewellery is to sell a range of jewellery to show off your designs to best effect.
You may have certain designs or colours in your jewellery collection that are your top sellers. And it is tempting to just make and sell only those designs. But in doing this you will devalue the presentation and end up losing sales.
Customers like to be offered a selection, as it is only within a selection does the customer get the illusion of choice. This is a fact that has been well known and used by the cosmetic industry for years. For example, when you choose a lipstick or nail polish you will be able to pick a colour from an entire range, thus giving you an illusion of choice. However only a handful of the colours within the selection will be true top sellers, the others are manufactured to give the illusion of choice. The cosmetic industry knows that if they only offered one pink, one red, and one orange shade of lipstick (even if these colours represented 80% of their sales) the customer would feel that range had not offered them much of a selection and would instead turn to another brand.
Offer your customers a choice ? sales of silver coloured jewellery will usually outsell gold coloured jewellery by 4 to 1. But by offering your customers a choice you will increase your sales and you will also cater for those who prefer gold tones. Display your jewellery in its full range but always make larger quantities of your top sellers and replace those items as they sell within your display.
Know your product.
It is important to appear knowledgeable about your product. If your jewellery is made from bohemian Czech glass then play up on the years of experience the Czech republic has in glass making and highlight the quality of your product. Bohemian glass usually has a better clarity than cheaper products made in India or China.
Sales Techniques
It is important to talk to your customers without them feeling pressured. Highlight the qualities of your jewellery ? the things that make your designs special. In professional selling this is called the Unique Selling Point or USP.
Concentrate on what is known as the feature benefits. For example pointing out your works individuality and non-mass produced nature is a feature; the benefit of this feature is that your jewellery makes the customer feel special and unique. They are unlikely to come across anyone else wearing a similar design and therefore the Jewellery makes a statement about individuality. Everyone likes to feel special.
Craft Fairs
Craft Fairs are still a great way to sell jewellery. Jewellery is light and portable and does not take a great deal of time to set up.
As people tend not to carry a great deal of cash these days, if you do not intend to take card payments, it is important to carry a range of items that can be paid for with smaller amounts of cash that people are likely to carry on them. Some venues may be near to ATM machines, which help secure cash for larger items, but it is important to check your venue.
It is important to check out the organiser before hand to make sure events are well publicised. However some of the most successful events can be those run on a much smaller scale but are well attended by local communities. These include mother and toddler group fundraisers, schools and charitable events.
Christmas Crafts fairs are usually particularly successful as this is obviously a time when people intend to buy gifts.
Selling to shops
This is not as daunting as it sounds, but requires perseverance. Start by contacting local gift shops, tourist gift outlets, and hair and nail salons. Try and make an appointment to see the buyer or owner of the shop at a time when they are not busy and be prepared for rejection - try not to take it personally.
If you wish to branch out on larger scale it maybe worth attending specific trade shows that buyers attend on an annual basis to source new products.
Some shops may operate on a sale or return basis, but it is important to keep a check on your stock and be prepared to oose? some. If you display items in a hair or nail salon then it is important that your designs are kept in an air tight display unit, as chemicals in the air will discolour jewellery very quickly.
You may have certain designs or colours in your jewellery collection that are your top sellers. And it is tempting to just make and sell only those designs. But in doing this you will devalue the presentation and end up losing sales.
Customers like to be offered a selection, as it is only within a selection does the customer get the illusion of choice. This is a fact that has been well known and used by the cosmetic industry for years. For example, when you choose a lipstick or nail polish you will be able to pick a colour from an entire range, thus giving you an illusion of choice. However only a handful of the colours within the selection will be true top sellers, the others are manufactured to give the illusion of choice. The cosmetic industry knows that if they only offered one pink, one red, and one orange shade of lipstick (even if these colours represented 80% of their sales) the customer would feel that range had not offered them much of a selection and would instead turn to another brand.
Offer your customers a choice ? sales of silver coloured jewellery will usually outsell gold coloured jewellery by 4 to 1. But by offering your customers a choice you will increase your sales and you will also cater for those who prefer gold tones. Display your jewellery in its full range but always make larger quantities of your top sellers and replace those items as they sell within your display.
Know your product.
It is important to appear knowledgeable about your product. If your jewellery is made from bohemian Czech glass then play up on the years of experience the Czech republic has in glass making and highlight the quality of your product. Bohemian glass usually has a better clarity than cheaper products made in India or China.
Sales Techniques
It is important to talk to your customers without them feeling pressured. Highlight the qualities of your jewellery ? the things that make your designs special. In professional selling this is called the Unique Selling Point or USP.
Concentrate on what is known as the feature benefits. For example pointing out your works individuality and non-mass produced nature is a feature; the benefit of this feature is that your jewellery makes the customer feel special and unique. They are unlikely to come across anyone else wearing a similar design and therefore the Jewellery makes a statement about individuality. Everyone likes to feel special.
Craft Fairs
Craft Fairs are still a great way to sell jewellery. Jewellery is light and portable and does not take a great deal of time to set up.
As people tend not to carry a great deal of cash these days, if you do not intend to take card payments, it is important to carry a range of items that can be paid for with smaller amounts of cash that people are likely to carry on them. Some venues may be near to ATM machines, which help secure cash for larger items, but it is important to check your venue.
It is important to check out the organiser before hand to make sure events are well publicised. However some of the most successful events can be those run on a much smaller scale but are well attended by local communities. These include mother and toddler group fundraisers, schools and charitable events.
Christmas Crafts fairs are usually particularly successful as this is obviously a time when people intend to buy gifts.
Selling to shops
This is not as daunting as it sounds, but requires perseverance. Start by contacting local gift shops, tourist gift outlets, and hair and nail salons. Try and make an appointment to see the buyer or owner of the shop at a time when they are not busy and be prepared for rejection - try not to take it personally.
If you wish to branch out on larger scale it maybe worth attending specific trade shows that buyers attend on an annual basis to source new products.
Some shops may operate on a sale or return basis, but it is important to keep a check on your stock and be prepared to oose? some. If you display items in a hair or nail salon then it is important that your designs are kept in an air tight display unit, as chemicals in the air will discolour jewellery very quickly.
JINAN DASHUN TEXTILE &GARMENTS CO.LTD. , https://www.dashuntex.com