Terrible Birds Opens China's First Cross-Border Brand Cooperation

Fanke, born on the Internet, has always been successful in marketing, and has established a vivid and vivid brand image through the publicity of brand names such as Han Han, Wang Haodan, “Who is the subject”, Huang Xiaoming’s “Standing the Body”, and Li Yuchun “born in 1984”. Where customers currently have nearly 30 million users, mostly young and trendy, they are willing to chase online pop culture. The popularity of these popular hot spots in the annual sales of more than 100 million clothing passengers attached, more like a mobile communication carrier. Since the beginning of last year, he has tried to explore the vanke Eslite products of overseas markets. This time, with the help of PSY's global brand influence on the Internet, the intention of expanding the internationalization route is vividly evident.

In addition to the South Korean star's "combination" to cooperate with China for film and television, the cooperation with China's local brands in various forms has also become an upsurge. Regarding the movie and television dramas or corporate brands, it is easier for South Korean stars to use the influence of the “Korea” stream to open markets in Asia and even internationally.

Prior to the "bird's uncle" PSY airborne to help "the Dragon TV" Spring Festival of the Snake, mainland users have a closer contact and understanding of it. And this time with the domestic Internet marketing strong influence of the independent apparel brand e-commerce Vanke Eslite cooperation, or PSY further test the performance of the Chinese market.

In any case, the authorized cooperation of “Uncle Bird” PSY and Vanke is indeed a win-win situation. Whereas passengers attract people's attention with their gimmicks and receive real money from product sales, PSY is able to increase its influence in China through the cultural dissemination of its customers' clothing products.