Teach you how to improve the profit of the store

[China Glass Network] The terminal store is the image window of the brand. In the course of business, the operator should make profit promotion to the existing stores. The fairy tale children's wear puts forward five important points, helping the franchisees to quickly increase profits.

First, increase passenger flow

The passenger flow in front of the store depends on the geographical location and whether it is a business or living center. In addition, depending on the marketing strategy, the promotion activities promote popularity and increase word-of-mouth communication. This solution requires higher visual impact. The top impression of the audience is to drive popularity and increase traffic. Not only that, but also through the rectification, rationalize the operating characteristics of the store, to achieve a longer-term long-term word-of-mouth effect, creating long-term high passenger flow.

Second, improve the store rate

Increasing the rate of entering the store is not only improved by the door color design and window display, but also the factors of the store atmosphere and employee image. People have a herd mentality, and the employees in the store must not stand on the stakes. The standing posture, standing position, and appearance of the standby staff will affect the store rate.

Third, increase the turnover rate

The relevant factors that increase the transaction rate include shopping atmosphere, clerk's service form, sales skills, etc. The business atmosphere of the store must conform to the essence of the products sold, and at the same time organize professional training courses, and provide employees with comprehensive quality of sales skills and services. The training to ensure the sales force of the salesperson can also be enhanced, and the promotion of the first-time consumer discount can be carried out to promote the customer's desire for trial consumption and to reach a sales transaction.

Fourth, increase customer unit price

Further strengthen the clerk's joint awareness, joint skills, etc., do a good job in related sales, in order to drive the overall sales, increase the unit price of large passengers.

Fifth, improve customer return rate

The service quality of the clerk directly affects the customer's return rate, strengthens the communication ability of the clerk and the customer, and the ability to make friends with the customer, so as to improve the customer's return rate.

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