Future Development of China's Textile and Garment Industry

Restructuring new competitive advantages Focusing on the quality tree brand In 2012, China's textile and clothing industry suffered multiple adverse factors, the international market was in a downturn, the domestic and foreign cotton price spreads widened, the production cost of enterprises rose, and the domestic market did not see the expected explosion. Many companies have called for direct talks. Last year was the most difficult year in the history of China's garment and textile industry. This year's industry situation will come out of what kind of trajectory? In the current environment, how to rebuild the new advantages of the textile and garment industry?

Recently, several people inside and outside the industry have discussed this issue.

Sun Huaibin, deputy secretary-general of the China Textile Industry Federation, still a textile power country, and director of the China Textile Economy Research Center, stated that in 2012, China’s textile industry was indeed a difficult year, but compared with other manufacturing industries, major economic indicators were still achieved. good achievement. He predicts that the development of the textile industry in 2013 will be better than last year, and will be high and low, but it should be noted that there are still many unfavorable factors this year, especially the cotton price difference and rising costs.

Sun Huaibin said that compared with this year, the industry situation was relatively severe last year, especially in the first three quarters, the industry's economic deceleration trend is very obvious, fortunately began to rebound in the fourth quarter. On the other hand, in spite of the harsh environment, the fourth quarter saw a recovery. This shows that the textile industry has been adjusting its own structure and is supporting the industry very hard. "So the whole year, the economy is decelerating, but the total output value of industries above designated size has increased by 12%, exports have increased by 4%, and the economic effect above scale has grown by nearly 8%," said Sun Huaibin.

Zhang Xiaoji, Minister of Foreign Economic Research of the Development Research Center of the State Council said that at present, China's textile industry has a complete industrial chain, its product technology content has been continuously improved, and the rate of equipment renewal has been accelerating. “In the downstream, there are constant brands, and the growth rate of creative industries related to textile and clothing Accelerate, together with the scale of our entire market, we should, collectively speaking, be a world textile power."

Need to go out. Yang Minde, chairman of Hong Kong Esquel Group, said that many people believe that the textile industry is no longer competitive, and the advantages of labor costs are no longer there. However, there are still many new competitive advantages in the industry, especially the technology. The advantages of a combination of talent and labor costs.

Yang Minde said that many Chinese textile companies are now moving to Cambodia, and the cost of domestic coastal labor is too high. In Yang Minde's view, last year the Chinese textile industry was indeed faced with various pressures and was a very hard year. Some of these external issues are difficult to solve, such as the issue of cotton prices.

Yang Minde believes that at the beginning of reform and opening up more than 30 years ago, many foreign companies built factories in the coastal areas to take root because of the cheap labor force. The goal at the time was to concentrate on the development of the economy. Everyone became rich and the labor price rose. On the one hand, it indicated reform and opening up. The practice has been successful. On the other hand, it has invested a lot of resources, such as the input of labor force and the input of talents. How can we improve the productivity of grassroots workers and allow them to become rich? This is a relatively big challenge facing the textile industry. In addition, Yang Minde said that the development of the past few years has not been very satisfactory in the use of resources, so there has been a serious situation of environmental pollution. “In fact, this can all be solved with better management methods and technology, and business leaders can train technical talents to do scientific research. Then they can introduce science and technology into traditional industries and use them on workers to increase the productivity of workers. We can make full use of scientific and technological personnel and labor-intensive people."

Yang Minde emphasized that in the future, the development of enterprises must not ignore the protection of the environment. With a beautiful environment, we can recruit better talents. “It can be said that competition is only the beginning. Now the world has not seen China’s competitiveness. We only saw our labor prices are relatively low, but our country is not only a labor force, there are many other things," said Yang Demin.

When talking about the prospects of China's textile industry, Zhang Xiaoji said that in addition to the entire market environment, it is more important to do something artificial. At present, the labor bonus in the textile industry has become less and less. Many people discuss whether the industry is going to decline or even say that China’s textile industry has to leave China. Zhang Xiaoji frankly stated, “We cannot make such a judgment yet. The industry development can still have new vitality. In order to maintain its vitality, there is also high technology in this traditional industry, and there will also be room for the development of high-tech talent."

Chairman of Huazhiyi Fashion Group and Zhang Huaming, chairman of Zhejiang Yaying Garment Co., Ltd., believes that good quality and good brands still have great opportunities in foreign markets. Zhang Huaming believes that there are many opportunities for companies with strong brands to go out. “We are located in Zhejiang and there are many export companies. If this export company is good in terms of design and materials, this company will maintain good growth even in the last year.” Therefore, if companies insist on good design, materials, and quality, such products are still in great demand, if the brand pays more attention to communication with consumers and pays more attention to sales and services, consumers definitely like this product. ”