Adult children's clothing version "children" unlimited market potential

Fang Caixia said that in the clothing industry, children's clothing has a colorful design, and its fashion design even beats women's clothing in the application of certain elements. Therefore, adultized children's wear has not only become a trend for many children to catch up, it has also made many relatively young adults wear children's wear, fashionable children's wear, and become fans of children's wear.

At the Humen Pedestrian Street Shoe Store, a 28-year-old woman is trying on a pair of max-sized children's heel shoes. She said "I have heard that children's shoes are specially designed according to the child's feet and are comfortable to wear."

A clerk said that they often sell the largest number of children's shoes to the younger guests in the store. “We call these younger guests the older children, the 'big children'.” In this way, the largest size children's shoes not only meet some tall children, It is also often bought as a “big child” who cares about comfort and is full of playfulness.

Coincidentally, at the PARKnSHOP mall, another young woman fancy a children's dress. She immediately asked the salesperson if she had the maximum size. When she put on the largest size children's wear that the salesperson took out, a children's dress immediately became an adult skirt.

"I love it too much. I can't find this style in women's clothing." According to the salesperson, the largest size of this section of children's clothing has been bought by many young adults before.

Good Child Manager Wu Qingxi believes that adultized children's clothing and adult clothing have an impact on each other. Adultized children's wear has been labelled as “children's clothing”, but it has caused some precocious children to reject “children's clothing”. Some adults do not want to grow up. They are full of memories and curiosity in children's clothing full of childlike and fashionable taste.

“Even if there is only a small number of people, this market will have to be done.” Wu Qingxi said that he is trying to use adultized children's clothing to open part of the “big child” market.

For the "big child" market, most children's clothing businesses have no business. Yi Ying facekiss designer Fang Caixia also designed a lot of explosive children's clothes. Many of her friends had suggested that these explosive funds be 15 to 16 years old, or be made into adult clothing.

She eventually had no time to attend, she said: "There are many uncertainties in the market, and it is not easy to specialize in the clothing of children aged 3-7."

Later, she gave this opportunity to her friends in Harbin. Whenever she designed several children's clothes, her friends took children's clothes and copied them, and every piece of children's clothing that was reprinted was sold very hot. “In many cities in China, women’s replicas are no longer new, friends have copied my children’s clothes, and they haven’t sold the goods in the local area, so the business is particularly good.”