Thirty years of enrichment and talented quality shirts and cultural festivals are underway.

From March 20 to April 8, 2012, the first shirt culture festival with the theme of “I am shirt-controlled” is underway in the country. In addition to shaping the shirt culture and popularizing the knowledge of shirts, the organizers also launched a major theme promotion at various distribution points throughout the country, enabling consumers to truly participate in the shirt culture carnival. It is understood that at present this activity has attracted follow-up reports from dozens of mainstream newspapers in Beijing, Shanghai, Guangdong, Fujian, and Zhejiang.
This cultural festival of talented shirts showcases the quality of talented collar shirts from all aspects of brand origin, product culture and other aspects. According to Cai Yanying, general manager of talented men's wear, at the beginning of the reform and opening up, men of talented men began with the shirts of China's shirts as the originator of Tiantan. They have accumulated advanced production techniques and excellent management methods. Today's talented shirts are characterized by their stable quality, novel style and taste. Unique, fine workmanship, elegant choice of materials, and deeply favored and praised by consumers.
As a leader in China's shirts, talented men's clothing has long been fruitful: He has won numerous titles such as "China Famous Brand Products," "Chinese Quality Shirts," "National Quality Supervision and Inspection Excellence Products," and "National Exempt Inspection Products." The product is honored. Without success, the success of the talented men's brand is not accomplished overnight. With the ever-changing market conditions and the fierce competition in brand competition, talented men and men are advancing with the times, constantly adjusting brand strategies and updating product designs.
In terms of brand strategy, the talented men's wear is to create a national brand and spread Chinese culture as the principle of brand strategy deployment. In 2010, Caizi vigorously built the brand ecosystem: Focusing on cultural innovation, focusing on the development of original culture; Focusing on value innovation, comprehensively increasing the brand contribution rate; Taking differentiated development as the core, thoroughly implementing brand strategy innovation, and integrating resources The core, completely realize brand innovation, truly reflects the value of “genius” and the first brand of Chinese culture.
With the maturity of the brand's strategic planning and changes in the concept of consumer dress, talented men look for innovative highlights in the market, pioneering the introduction of embroidery into designs, and successfully launching collar-embroidered shirts. According to reports, as one of the unique single-piece series in the talented shirt series, the embroidered and embroidered shirts of the collar embroidered shirts are selected from the five-thousand-year-old historical and cultural essence of China, the traditional elements of plum blossom, nationalism, calligraphy, and other international fashion concepts. Design evolved from the design, the fusion of Eastern beauty and fashion beauty, so that the collar embroidered shirt has become a classic Chinese men's history.
In order to expand the influence of the shirt culture festival, let more consumers pay attention to the shirt culture and experience the style life brought by shirts. The Taizi Shirt Culture Festival has built an experience platform in the network and sales stores, and consumers can experience shirt culture and fashion in terminal stores. Carnival, at the same time, you can also learn about the shirt culture on the special website of the official website of Caizi and participate in the prize activities initiated by the official Weibo official Weibo.