Counting the top ten events in the gift industry in 2011

Domestic demand in the domestic market was strong in 2011. In particular, it benefited from the implementation of domestic demand policies and the adjustment of economic structure. As well as the holding of major events such as the World Expo and the Asian Games, the Chinese gift industry was vibrant and in stark contrast to the slump in the world gift market. The year-on-year sales growth rate of the Chinese gift market has remained above 20%.

Xiao Bian explains in detail the top 10 events in the gift industry in 2011:

TOP1: Excessive packaging of gift packaging gifts looks like an unlimited “business opportunity” in the gift market, but it has caused a double “crisis” of social pollution and waste of resources.

In the current gift market, many natural materials such as paper, bamboo, wood, mud, and plant stems and leaves are used as packaging gifts. For example, various types of caskets, boxes, pens, inks, books, paintings, enamels, etc. made with Phoebe, eucalyptus, bamboo shoots, bamboo tubes, and purple sand are used to package tea leaves; the leaves and skins of plants are used. Leather) made bamboo baskets for home textiles, tableware, etc. Not only is it environmentally friendly and healthy, but it also reflects the beauty of nature, the beauty of harmony between man and nature. Let more buyers feel the natural, simple, healthy and environmentally-friendly new fashion of gift packaging.

TOP2: Gift Recycling Gift recycling industry has embarked on the road to online marketing. Search on the Internet, enter the word "gift recycling", it will jump out of tens of millions of information.

The existence of gift recycling is caused by the excess gift market, but it disrupts the normal economic order. Gift recycling will encourage the formation of "black holes". It not only supports bribery and bribery, but also belongs to a gray area. It also provides a way out for crimes. Responsible grooming of "gift recycling" points should be conducted. Can a post-holiday gift recycling shop examination and approval system be established, registered gifts be registered, and full-time supervision of officially approved gift recycling shops be conducted to prevent reckless merchandise from being unreasonably reduced in price, leading to the benefit of citizens? Damage, as well as unfair competition, are all necessary.

TOP3: The gift brand brand has become the only way to develop a gift company. However, most gift companies do not have the huge funds, expertise and operating experience needed for their own brands. So how to take a good brand road? Many brand-name licensees began to expand their business into the gift industry. These licensees helped gift companies to grow quickly and profitably. In addition to grasping modern fashion, "creative ideas" should be used by gift companies.

TOP4: In addition to the modern fashion trend, the gift innovation gift company needs to expand on the “creative idea” aspect. In the face of market competition, only by insisting on innovation can we go further and become true winners. In this competition with "innovation" as the core, eager for quick success and lack of innovative products, will be buried in the dust after the smoke.

TOP5: The Gift Purchasing Gift Line Under the Procurement Summit, with a purchase amount of over RMB 100 million, presents a larger trading platform for the gift market. The dual-core model of “one-stop shopping + offline group purchase” at various major gift shows is maturing, and well-known brands and new suppliers participating in the exhibition are increasing year by year, such as the successful holding of the 19th China (Shenzhen) International Toys and Gifts Fair. Growing gift market in China. From the home textiles, toys, handicrafts, electronic appliances, luggage leather goods, outdoor supplies, decorative accessories, watches, health products, kitchen supplies, hardware tools and other industries have passed the Shenzhen Gift Fair layout gift market.

TOP6: Gift Export With the shrinking demand in Europe and the United States, the gift industry is still struggling to export in 2011. The city gate caught fire and caught fish. With the continuous expansion of the European debt crisis, orders for exporting gifts-based companies based in Europe and the United States have also been hit hard. Many export companies have been “immortal”. In the third quarter of last year, shoes, clothing, toys and other industries were traditionally the peak season for orders. However, since the third quarter, influenced by the European debt crisis, export companies based in Europe and the United States have generally reflected poor orders.

TOP7: Environmentally-friendly gifts Abandoned scraps can also be transformed into exquisite gift source materials. Low-carbon environmental protection can also make big money. In recent years, consumers have paid more and more attention to the concept of “natural and environmental protection” when selecting gifts, and at the same time, they have promoted the production and supply of gifts and household products since the founding year of the “sustainable development—make the world better” award. Social responsibility in production and business transactions.

TOP8: Gifts to develop the development trend of the Chinese gift industry, from on-demand production to refinement. During the traditional festivals, each passing gifts to convey blessings or expressions of affection has become a form of etiquette in the society, and the gift forms are also deeply Chinese cultural features. For example, China's traditional Mid-Autumn Festival gifts are rich in its own specific culture. In people’s perceptions, moon cakes are cherished with Chinese-style love, reunion and wishes under the bright moon. With the help of the Dragon Boat Festival, people can cherish the patriotic poet Qu Yuan and others. . In terms of the specific expression of gifts, in addition to the basic products that extend around traditional festivals, green health foods, nutritional health products are still the mainstream of gift consumption.

TOP9:iPhone

Everything about iphone has become so hot, 2011 is really an era of Apple. One of the top three operators in the United States, the American Telephone and Telegraph Company, said that the market’s demand for iphone4s handsets was “abnormally strong”. In just 12 hours after the online booking began in 2011, the company received more than 200,000 orders. This is "the most successful iphone mobile phone sales ever." At the same time, more and more people on the Chinese iphone have chosen it as a gift.

TOP10: Gift Selection The “Top 100 Selection of Chinese Gift Industry” sponsored by All China Federation of Industry and Commerce, Gift Industry Association, Reed Hua Bo, Li Duo, and “Sales and Market” Gift Edition has received more and more attention from gift companies. .