Zou Jifu: Building brand differentiation is the breakthrough of the enterprise

Built in the early 2010 enterprises have now become four Garments Co., Ltd., two underwear production base, a brand research and development center, nearly 100 counters and more than 30 franchisees modern enterprise group, love yarn just gone through four spring and autumn . Behind the aura is bound to be a period of arduous twists and turns of the legend, love yarn is no exception, from the love yarn body, we can almost perspective Chinese private enterprises from OEM to create their own brand of hard journey.

Zou Jifu has been in charge of love yarn for 4 years, as the leader of Love yarn group, Zou Jifu out of creating its own brand is not easy and difficult. "At that time, I often drove a car to run fabric, run the market, train, do planning and promotion. Only slept more than 3 hours a day. I was very hard and busy. It was not easy for a private enterprise to create its own brand. Do not dare to stop easily. "

As a business as a family, we must also assume the responsibility of an innovator. When Zou Jifu talked about his "strategy of development", the calm between words and the unpleasant performance of his spirits made a sharp contrast. "As a private enterprise in China, we must pay attention to scientific and technological innovation, blindly imitate the copying of other people's things will not go too long. Only by relying on scientific and technological innovation, to create the brand's differences, to come up with different products and others, or else , There is no characteristic, there will be no vitality, it is easy to be imitated by others, copied to copy, development is caught in the bottleneck, we all make money .Of course, as a private enterprise to do business is not just to make money , There is still a responsibility on the shoulders.It can be said that how much capacity, how much responsibility.

As for the social responsibility of Love yarn, as early as the initial listing of Love yarn group, Zou Jifu made a "Love yarn group every sale of a lingerie to the Hope Project donated 1 yuan" commitment and conscientiously fulfill their commitments; Love yarn solved More than 1,000 people employment problems, but also for vulnerable groups, etc., everywhere demonstrated a private enterprise who dares to assume the quality and social responsibility. In Zou Jifu's opinion, as a production of lingerie enterprises, but also must be responsible for the majority of women, Chinese women playing beautiful, stylish, confident women, Love yarn group is also the bounden duty.

Often talked about underwear, Zou Jifu passionate, no tireless, he said his underwear fabrics, cutting, design, processing, packaging, sales of all aspects of the requirements are particularly harsh, the group's love yarn baby, Bai You Ti , GetFit (Princess Fei) and IFEICE (Rachel) new product development he and his outstanding team have devoted their efforts and sweat, since the listing of fabric, workmanship, design and price are consumers impeccable, not To a year's time, love yarn magic ring underwear among the top ten Chinese underwear rankings, this is also a Zou Jifu is particularly proud of the place, at the same time, his gratitude to his staff is also out of words.

"I think the social benefits of love yarn baby far greater than the economic efficiency of enterprises, love yarn baby is not only a change in body shape, but also a change in attitude to life, but also improve the quality of life.In addition, the ordinary wage earners to Said that a lingerie spent a hundred dollars, if the machine was deformed, which is particularly tangled for consumers things, and Love yarn baby four brand underwear , breaking underwear can not be machine-washing of the rules, which itself For consumers there is a high degree of adhesion. "

Talking about the future vision, Zou Ji Fu did not hide his ambition. Zou Jifu said Love yarn goal is to love yarn made into a world-class baby brand, in the field of small underwear, to achieve world-class level I am very satisfied.

Character introduction: Zou Jifu, born in April 1974, Sichuan Chongqing, Tsinghua University MBA, Love yarn apparel International Group (China) Co., Ltd., executive director and director of marketing.

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