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100 years, enough to record a change of history; 100 years, enough to witness the glory of a brand. FILM Brand Launch & Centennial Celebration Focusing on "One Hundred FILA Fashion Regression" in Beijing LETA Launches in Beijing in December FILA Officially Opened in Guangzhou, China in December, 3.0 Entity Concept Store, Great Historical Value and Memorial In this rich and colorful journey of 100 years, the continuous improvement of the fashion, shoes, backpacks, wristwatches and spectacles has led the FILA to diversify its development and to forge ahead with determination. FILA stylish monsoon from the Italian hundred-year lifestyle brand will swept China! 100 years of development and change, FILA has always been a classic, stylish, sexy, high-quality Italian image. Not only that, but its passion and vitality, as well as the pursuit of simplicity and beauty of life attitude, have also deeply affected generations. Today, we see a familiar but new FILA brand image, adhering to the traditional concept of art while embodying the modern trend of fashion. Not limited to create the miracle of history FILA also want to create their own fashion ideas: the pursuit of comfort, ease; attention to detail, beauty; chasing the dream, set sail - all of these FILA brand into fresh energy, Today's FILA subverts the traditional sports image and releases unexpected energy with a brand new fashion lifestyle. In the near future, cross-border cooperation with NOOKA soul Matthew Waldman will ignite FILA's fervent expectations for the future. Today, the return of FILA also Means that a new fashion era is about to open. In spring and summer of 2012, FILA presented a beautiful, nautical-inspired collection that adds elegant elegance to the remodeled classic. The new season design from Trouville, France, where the environment is elegant sailing and sailing resorts, calm harbor moored sail, white sails and cables and the blue sky and sea each Other, so the main blue and white color The combination of classic collocation brings the visual effect of sailing sailors as neat and tidy, neat and concise tailor-made publicity full of personality, the details of the integration into the navigation elements in the eye-catching at the same time highlighting the romantic nostalgic temperament In the selection of materials, 2012 spring and summer clothing selection less output, toughness, fine fine PIMA cotton, and FILA representative fabric Lycra and breathable super light fabric 15D nylon, these high-quality fabrics highlight FILA In the material are different. In the design is only popular fashion stage can see the pop, college wind are drawn from this year's theme, it is clear that the spring and summer 2012 FILA will usher in the transformation of the bloom, it will be full of surprises and Expect, a new era of vitality and dreams. The first real model window, tidal burst Guangzhou streets in the flagship store, the most Xiaobian other than that, live showcase, so passers-by marvel. FILA brand better interpretation of the combination of low-key fashion and top design. Star CLUB share, detonated fashion star Mr. Wu Zhuo Xi also come FILA3.0 flagship store opening scene, the first appearance has caused a large number of fans and passers-by onlookers, quite NICE Wu Zhuo Xi wearing FILA brand clothing, playing with the site friends X-BOX game. Metamorphosis achievements, FILA fashion regression, achievement FILA another key market in the Chinese market. The next one hundred years, FILA will also use sports to create fashion, with extraordinary elegance to accomplish miracles. About FILA FILA is a renowned Italian centenary lifestyle brand that started in 1911 as a textile and knitwear business founded by the FILA brothers in the small town of Biella, Italy. In the seventies of the last century, in order to cope with the diversified development, FILA turned to sportswear and developed series of tennis, golf, fitness, skiing, mountain climbing and basketball, and gradually developed it into an example of lifestyle brand. Today's FILA is more positive, hard work and never give up the spirit of exploration for the brand concept, with elegant and dynamic design, high-quality materials and first-class tailor-renowned worldwide, especially vertical stripes design elements known as FILA The soul of the brand, product marketing the United States, Italy, South Korea, Japan and more than 30 countries. About FILA China FILA as a lifestyle brand is no stranger to Chinese consumers. FILA fashion vibrant image, innovative design and high-quality products to consumers left a deep impression. As a fashion brand that constantly breaks the routine, FILA continues to meet the needs of different consumers with its innovative, full-fledged design that has made its cutting-edge original products classic today. FILA will continue in China, FILA forge ahead with the style, shaping a new style of life known fashion brand image to meet different customer needs.
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