Girl next door skillfully use the "Olympic season", dancing non-Olympic marketing

The attractive business opportunities brought by the Olympic Games have made the businesses in all walks of life fiercely compete for the Olympic market. The London Olympics is undoubtedly one of the important marketing hot spots that all brands will not let off in 2012. For many enterprises that can not obtain Olympic sponsorship, can they only give up this major promotion opportunity for using the Olympic Games? Fashionable girl next door clever use of the "Olympic Games season" marketing, will tell you the answer is no.

For most women's brands , the London Olympics seems to be "immediate", but still feel "far", next door girl dress as a cutting-edge women's clothing industry representatives, although not as major brands holding flags to participate in the Olympic sponsorship However, this does not mean that the girls next door will abandon the "cleverness" of the "Olympic" market and follow the marketing strategy of "brand communication following major hotspot events." Pile event continued a period of love. Therefore, in the major brand sponsors in full swing to promote their Olympic strategy, the girl next door launched the "Olympic" non-Olympic marketing strategy, according to Lv Wenwei, general manager of the neighboring girl company explained that "next door girl Olympic season" The core and essence of the marketing strategy is to combine the spirit of the neighbors with the spirit of the Olympic Games. Through the various online and offline interactions, the majority of dream suitors are called for the broader Olympic participation and the girls Olympic support!

Liao always lead colleagues to run the Olympic Games

During the conversation with Mr. Liao Wenwei, the author learned that the marketing strategy of "Neighboring Girl Olympic Season" includes the promotion and dissemination of both inside and outside, the promotion of online and offline interaction, the introduction of "Olympic Cheer Group" and " Round the streets run "" battlefield list "" Olympic knowledge popularization "" wide angle of news "" watch the Olympic Games "and other series of activities, brewing from the enterprise" Olympic focus "call to support the Olympic Games; foreign," Olympic cheer video " At the same time, neighbors girls also spread through the Internet, and actively carry out the official microblogging interactive activities (quiz activities, I want to headlines, gold medal interaction, etc.), the Olympic Games Cheering video promotion interactive activities, hot news broadcasts ... ... next door girl in the Olympic Games, played a beautiful combination of punches, it is important that this "boxing" fell to the target point!

Olympic Games cheering girl next door to cheer for the Chinese team

As a neighbor girl company general manager, Mr. LiaoWenWei talked about this "non-Olympic marketing strategy" relish, neighbors girls not only express their support for the Olympic Games with their own actions, but also through a series of marketing interactive activities, brand With the consumer, business and employee exchanges and interaction between the spirit, access to more popular brand reputation! Mr. Liu also mentioned, "Regardless of whether an enterprise is marketing through the Olympic Games or non-Olympic marketing, the most important thing for a brand is to find ways to communicate with consumers instead of just letting LOGO appear somewhere. Therefore, in this sense Said that we are more concerned about how to create a way to communicate with consumers, so as to effectively establish the brand's position in the consumer's mind and image, dissemination of brand content and ideas. " In fact, no matter what brand of industry, as long as you dare to explore a unique and innovative marketing model, can be a rare opportunity for the Olympic Games with consumers closer.