Versace for H&M sells today

This is the most lively and most activity-intensive period of the year. Not only do merchants try their best to engage in activities, but all brands are also racking their brains at this time. Cross-border cooperation has become a new trend. Luxury goods are designed for limited-priced stores. Well-known directors create Christmas makeup for makeup brands, or stars, models, costumes, fragrances, etc.... For a time, everyone is not doing a good job, and they have all gone to multi-habitat development. At this time, if you do not "cross" one step, it is out. The cross-border cooperation with a wide range of eye-catching but eye-catching talents sparks creativity and fascinating.

Cross-border cooperation, high street brand sweet taste

In 2008, H&M collaborated with fashion goddess Kawakubo Rinpoche to create a bright red dot in the world. In 2009, H&M and Jimmy Choo, the accessory designer brand, entered a cross-border partnership. As a British luxury accessories brand, Jimmy Choo has introduced its women's shoes, women's wear, and men's wear. Men's shoes and accessories are sent to about 200 H&M stores worldwide. In 2010, Lanvin for H&M went on the market, and the dispute between the rivers and lakes triggered by a limited number of people still vividly remembered by many fashionistas. At four o'clock in the morning, the cold and windy, the two H&M sales points in Beijing Xidan and the front door lined up to exceed thousands. ! At the same time, the trend of global fashion, such as New York, Milan, London and other places, tide men and women are even all night long queue.

H & M and LANVIN are not the first time in the world. They started cooperation with luxury brands and famous designers in 2004. For high street brand and luxury brand cooperation, H&M is not the only one. TOPSHOP, MANGO, TARGET, and UNIQULO which we are familiar with have also carried out this marriage. Cross-border, limited edition, big brands, famous designers, these are the big dishes of the High Street brand every year. And each time the cooperation, the high street brand has tasted the sweetness, cross-border cooperation took out a different kind of spark, indeed has a fatal temptation to consumers!

Still delighted with Lanvin for H&M last year? H&M's new cooperation with high-end big-name brands is coming again. Today, November 17, 2011, Versace for H&M was sold at about 300 H&M stores and online. The brand's creative director Donatella Versace backdated the design collection. Play colors, patterns and tailoring techniques to bring Versace classics to new consumer groups. It is understood that the classic dress is the focus of women's wear, men's wear is neat cutting. H&M Designers will also launch home products for the first time to demonstrate Versace's stunning home design.

According to the person in charge of the H&M China headquarters, this year's Versace designed the series of single products for H&M to show the legendary style of Versace, including many representative designs, women's classic black silk dress, patent leather straps Decorated with gold Greek buttons; the flowing texture of the long skirt and the brace design on the corset; the skirt is printed with Versace classic pattern multicolored sequin dress, gold and silver two metal short dresses And the sleek sundress with rivets and classic Greek motifs creates a dazzling brilliance in the evening.

Nanjing H & M store can not buy Versace dress

Donatella Versace stated that “this series designed for H&M reflects the essence of the Versace brand. In this cooperation, we borrowed design collections and recent works, as well as some of the iconic elements of the Versace brand, such as colorful prints, Greek motifs and Bold cutting. I can't wait to see how the majority of H&M fans will wear these designs out of their own personality.” Unfortunately, the Versace for H&M series, Nanjing's two H&M stores are not on the sales list. According to the relevant person in charge of the China headquarters, the limited edition sales will expand to more mainland cities in the future, hoping that more consumers can feel the charm of the High Street brand.

H&M store in Hangzhou: Netizens said that H&M's late-night queue is “behavioural art”

Last night at 9 o'clock in the evening, Hangzhou was drizzled. The gates of the city of Vientiane have already lined up a long line of 70 to 80 people. They are almost all influx of 20-somethings.
. Some use the iPhone, iPad brush microblogging, and some played the "triple kill" game, some bought hamburgers, chicken wings, and some have already slept on the floor.

These guys and girls are all coming to snap up. At 8 am this morning, Versace, a well-known luxury brand in Italy, will create a special series of Versace for H&M tailored for the civilian fashion brand H&M. It will be launched at 300 H&M stores worldwide. Hangzhou Vientiane City H&M store is one of the 12 specialty stores in mainland China.

Sun Wang, the first Beijing boy to rush into the store last year, came back last night. “The friends I came with this time were all met when they snapped up last year.” The reason why he chose to buy in Hangzhou again is the same as last year: “There are too many people in Beijing, Shanghai and Guangzhou, and there is nothing wrong with coming to Hangzhou.”

Sun Wang said that more than 10 coats, skirts, T-shirts, shirts, and hats snapped up by friends last year were all worn by themselves. This time there are new series and they are still looking forward to it.

Yesterday at 6 pm, Sun Wang came with his friends. Originally, they still wanted to go to the mall for a stroll. At a glance, there were already more than a dozen queues, and they immediately went up without saying anything. "It seems that this year it won't be the first."

A beautiful woman about 30 years old employed three hired workers to help her line up. At 10 o'clock last night, the beautiful woman drove to Vientiane City and gave bread and mineral water to the employees, saying that they would come again at half past four. All three employees were in their fifties and they arrived at eight o'clock in the evening. "She gave us more than 100 yuan each and she told us to line up. We don't know about robbers."

Shanghai H&M Store: Staying up late for the night is not buying clothes only for sale

queue? Which way? What is it to buy?

Huaihai Zhong Road and Nanjing West Road, H&M stores, lined up overnight to wait for the co-branding of H&M and Versace at 8 am today.

Yesterday's reporters lining up at the scene to interview more than one queuing group found that these day and night queuing races, the influx of people who simply pursued fashion accounted for only a very small number. Most of them were sellers of cattle who sold seats and grabbed goods.

Longest queue up to 24 hours

Like when Lanvin for H&M was sold last year, the sale of Versace for H&M also caused crowds to line up in front of stores. The queuing team reported that the 280 customers in the Huaihai Zhong Road and Nanjing West Road stores selling Versace for H&M were sold at 8 am this morning, and a group of people went into the store every 15 minutes to buy in groups of 20 people each. Each purchase of a piece, the new price is basically within a thousand dollars.

At 8 o'clock last night, at the H&M Huaihai Zhong Road store, customers were shopping for goods. Outside the store, there was a long queue of about 100 people. These queuers are either sitting on the ground with a newspaper or sitting on a small bench that they carry around. Almost all of them are surrounded by groups of four people: 4 middle-aged men who appear to be “yellow cows” sit around and play cards. Three "fashionable young people" were eating lunches; three young men in college looked against the wall... A middle-aged woman in front said, "I came at 7 am." H&M staff Said that many people sat waiting for the store to open the door in the morning.

1,000 yuan to sell the price was last night

At 8:30 last night, a man at the Huaihai Zhong Road shop placed a sign of “sales” in front of the man. The man said, “$700.” The man was ranked about 100 in the ranks and ranked in front of him. The woman said her seat is now selling for 800 yuan. "The first 20 seats are gone, and they are all bought by one person." A man called his boss by his companion said that the 20-plus seat is now selling for 1,000 yuan. “A seat of 1,000 bucks is coming at 11pm. This is the price.” A “cattle” at West Nanjing Road explained that after 12 o’clock in the evening, the seat was difficult to buy. “It's definitely not the price.”

The young woman who was ranked first in the Nanjing West Road shop was an online shop owner. She said that all of No. 1 to No. 25 were theirs, and No. 1 to No. 17 ranked themselves and sold to customers. “We are opening an online shop and we need to go in and get the goods. We sell the goods in the next few seats and we now sell No. 18 to No. 25.” said the young woman.

The night is getting deeper and it starts to rain. The crowds who line up either open their own ponchos or buy umbrellas for a while and wait in cold rain. They have to wait until 8 am this morning...

Line up

"We open the shop is to grab the goods, how much can be grasped?" Miss Wang Taobao shop owner

Last year, Lanvin for H&M we came in the morning, but we didn't buy it. We learned this year and we arrived at noon today.

My two sisters and I drove from the noon to the H&M Huaihai Zhong Road shop line up, prepared three folding stools, blankets and other items, three people took turns to eat and rest, when the two went to rest in the car, and the other lined up. To ensure that a person is in the team.

I am opening an online shop and want to grab other limited-edition products and sell them at my own Taobao shop. Now that customers have booked for us, almost every one has it.

(Pairmates intervene) I don't know how much clothes I can buy tomorrow, it's definitely not enough. For 15 minutes, how much can you grasp?

“Mainly because it's cheap, how to say is big design” Miss Wang Freelancer

I always liked Versace's design before, but because it was too expensive, I didn't buy it. This time it is because of the rare opportunity to cooperate with H&M. The price is relatively acceptable. In fact, the most important thing is to be relatively cheap compared to big names, how to say is also a big design. Before I came here, I saw the introduction of Versace for H&M. I particularly liked a bag and an accessory. The bag was leather. I felt very much after watching it.

The time for Lanvin for H&M last year also came, but it wasn't scheduled, so it was early in the morning to come in line. It came at noon and went with friends. There was already a long team ahead of us, but fortunately, there were 280 places. I was in the tens of thousands and there was no problem.

We took the meal for a meal, brought it, sat here this evening, and we chatted together.

“I heard that we can make money, and last year a seat was 5,000 yuan.” Middle-aged woman part-time

I am a part-time worker and come along with others. I heard that being lined up here can make money, I will come and earn extra money. I heard them say that the first seat sold for 5000 last year. One of the seats in front of you today can sell 1,000, and my seat is now sold for 500.

I came in the morning. Up to now, 500 pieces are not expensive. The most front seats are sold out.

I will issue a number plate at 6 o'clock tomorrow morning. When I'm scheduled to deal tomorrow morning, someone will come and buy it. If you want to buy it, leave a mobile number for me. You come to me at 5:40 tomorrow. Keep it for you, or you will be gone tomorrow.

Fans: Versace is too hard to drive, whether Lavin is still hot or unknown

This year's Versace for H&M is quite low-key compared to last year when the Lavin series was launched. This year's ELLE Fashion Awards, a number of celebrities preempted Versace For H&M to wear a high profile to steal the spotlight and won a lot of eyeballs.

H&M's low-key may not be unreasonable, because the fans who saw the official website's goods are obviously divided into two camps. One camp feels that "Versace's use of color will be more catastrophic for Asians, even if the skin is white enough to be full of gas." Therefore, it may only be "bags and shoes can also be let go buy, style and will not particularly grab the limelight." The other camp thinks that Versace's design is quite amazing. It is a good thing that must be grabbed. The recognition of the fans of the two factions is quite the opposite. It may be an important reason why H&M does not dare to promote high-profile.

Another reason may be because of the price.

Last year, many influxes lining up at night to buy shirts because Lavin's regular-priced items are quite expensive, and the quantity is also relatively small, which is very collectable. Another reason is that H&M's prices are quite tempting. At that time, Lanvin for H & M series of small dresses were mostly 1490 yuan, shoes 999 yuan, accessories are between 199 to 399 yuan. If you spend hundreds of dollars, you can buy a few thousand or even tens of thousands of big-name designs. This gap is quite lethal, and it is also the driving force behind the blind crazy behavior of fans.

However, this year's Versace for H&M main push women's series main push dress, focusing on rivet leather, silk and colorful patterns, and high heels and jewelry and other accessories, the price is relatively high, the leather price reached 2990 yuan, dresses generally in 990 yuan -1790 Between the Yuan, such prices have already been somewhat distanced from the "flat-price fashion". Whether the fans will be crazy about the H&M of several thousand yuan or they are discouraged, only today can we know.