The Annunciation Birds Chain Network upgrade outlets expansion speed

After the baptism of the global financial crisis, more and more companies, including Baoxi Bird, deeply realized that starting domestic consumption was the main driving force for economic restructuring and economic growth. Therefore, our refinancing at this point in time is a deliberate and significant one. "Announcement of the newspaper's chairman Zhou Xinzhong when talking about the company's ongoing public offering, said:" The construction of the chain marketing network is in line with the development of the company's marketing network. After sufficient preparation in recent years, the company is about to enter an accelerated expansion period, it is necessary to speed up marketing. The layout speed of outlets. ”

The Annunciation Bulletin shows that the company intends to publicly issue additional funds to raise no more than 800 million yuan for the construction of a chain marketing network. It has added 178 chain marketing outlets nationwide. Among them, there are 18 Baoxi Bird Brand Image Center Stores, 80 Xinbao Bird Brand Sales Center Stores, and 80 St. Galleria Fashion Stores. Zhou Xinzhong introduced: “The company intends to use the opportunity of implementing this fundraising investment project to speed up the blank market in the northeast region and make the North China and Northwest China markets the second 'Northeast' market. The markets in the southwest and south Growth has changed, and the market in East China continues to support the best.”

This reporter learned that before 2007, the Annals reported that the company also adopted a “franchise franchise, exclusive franchise” marketing model, through the franchisee's sales channels, effectively develop market blind spots, quickly expand outlets, save capital investment, and reduce product inventory. Since the company's initial public offering of funds was put into place in August 2007, through the implementation of the chain marketing network construction project, the company's marketing model has developed into a “direct-joining” model. As of the end of 2008, the company already has 77 directly-operated stores. "By the 'direct-come-joining' composite marketing model, the company can give full play to the comprehensive advantages of franchising and direct sales, and increase the development of regional markets." Zhou Xinzhong said that the preliminary success of the marketing model reform Next, the company plans to fully implement the brand development strategy of “Strong Open Camp, Open Big Store, Push Series”. On the basis of the current compound marketing model, the company will insist on franchising as the main factor, appropriately expanding the proportion of direct operations, and introducing the joint venture model as an effective supplement to the franchising model.

According to statistics, with the development of China's economy, the domestic brand clothing consumption has tremendous room for growth. The rapid urbanization process and the rapid development of the central and western regions will become an important driving force for the growth of apparel consumption. The apparel consumption in the next ten years Will usher in the golden period of growth.

According to the statistics from the China National Business Information Center, the comprehensive market share of the Hi Bird brand in the 2006-2008 annual report ranked fourth among domestic brands. The company stated that with the introduction of the fashion series and other innovative businesses that will gradually contribute profits in the future, the company's net profit is expected to achieve a compound growth of more than 20% in the next 3-5 years. "The company's future development goal is to build the Baoxi Bird brand into an international brand with national characteristics and become a world-class men's integrated apparel operator." For the future of Baoxiu, Zhou Xinzhong is confident.