Nochi Beijing's flagship fashion living room opening soon fashion business coordinates interpretation parity

In the near future, the 2008 Beijing Olympic Games, which has attracted worldwide attention, will be opened. The atmosphere of the Beijing Olympics is also growing stronger. The whole country is carefully preparing for this event, and Nochi, who will soon open a new store in Beijing, has also entered a state of intense preparation.

This time, Nochi took the initiative of the first retailer in the Chinese fashion industry to sign a nearly 400-square-meter shop at Chaowai SOHO in Beijing. He is preparing to open a flagship store for fashion life in Beijing, which is the most active business center in Beijing. A new interpretation of Nocky's fashion parity.

As early as March, Nugge had a plan to build a fashion flagship store in Beijing. During the China Clothing Expo, Ding Hui, chairman of Noch, made a preliminary inspection of the clothing market and the address of the new store. In May, after comprehensive consideration, Nuoqi set out this flagship store in the northwestern corner of Beijing CBD, three golden laps, which is close to the Chaowai Foreign Trade Zone and the first embassy district. .

It is reported that the Nochi new store address is facing the ZARA Beijing store diagonally opposite, which is more or less the attitude of the national apparel retailer to welcome the international apparel retail giant.

All along, Nogick has been trying hard to make preparations for all aspects of the listing, and image-building is one of the important points. "The internationally recognized store identification system, trendy fashion and affordable fashion, and superior differentiated services... All of these will help the company establish a good brand image in the China Securities Regulatory Commission and attract domestic and foreign customers. Investors look at their eyes." As to why they are located in Chaowai SOHO, Chairman Ding Hui of Noch has his own ideas.

"In addition, the launch of the image store in Beijing is also an important step for Nochi to implement the national strategic plan for 2008. That is to use the capital as a base and use image stores to radiate the national market territory and strive to achieve the growth target of 150 new stores during the year." Hui also said.

For this move of Noci, many people concerned about the development of Noci also expressed their approval and support, but they also have doubts about whether Norwich is still taking the parity route. "Platform is our business philosophy. Nochi has always advocated a low-price fashion. Opening stores in Beijing is an opportunity to use the Olympics to add color to Beijing, and to interpret the fashionable parity of Noch!" said Tang Yuanzhang, head of Nuoqi Brand. "The development of Nochi over the past few years has just been able to show off in the Olympic Year. If Nexiu has done a good job, then we have to do it. We are sponsoring the Ninth CCTV Model TV Competition and entering Beijing to open a store."