HUGO BOSS Spirit: "New attitude, new concept, new market perspective"

Nowadays, the rough world of men's clothing has presented elegant elegance, noble style and elegant taste, demonstrating the unique taste of the male field. To say that the name of a clothing brand originated in Germany cannot fail to mention HUGO BOSS. BOSS with urban white-collar as a consumer group has become a fashion brand that professional men flock to.

HUGO BOSS Spirit: Always Change New

In 1923, Mr. Hugo BOSS opened his own garment factory in a small German town, producing men's work clothes, raincoats, uniforms, etc. He soon gained a reputation for exquisite professionalism. After 80 years of hardship and rain, this small-scale family business has developed into a top brand in the fashion kingdom. It owns a wide range of products including men's and women's high-end apparel, footwear, leather goods, perfumes, etc., and is highly respected for its fashionable and luxurious style.

The three brands BOSS, HUGO and BALDESSARINI of HUGO BOSS represent three different temperaments and life beliefs. BOSS is the company's core brand, the above-mentioned class suits the main highlights the successful men's daring and bold image; HUGO is specially designed for the trend sensitive men, trendy and avant-garde, full of youthful atmosphere; BALDESSARINI for the extraordinary taste, rigorous men for the object , elegant, magnificent and luxurious.

With a new attitude, new ideas and a new market perspective, this is the BOSS spirit.

BOSS personality: "prominent"

The business philosophy that BOSS has been advocating is: "Shaping a professional image for successful people." The tough and simple BOSS suit became a white-collar men's uniform. Regardless of design or image, BOSS is very masculine. The biggest feature is to reconcile the two extremely incompatible concepts of gentleman and avant-garde. The color is stable and the workmanship is excellent, fully expressing the impact of modern men.

The BOSS man seems to be a classic classic that has been re-interpreted. After years of scouring, he takes off his youthful peculiar tenderness and becomes mature. A simple and inborn force made him inseparable with success. Self-confidence calm enough to look around the world, successful training is no longer rigidly observe the bustling appearance, this is a man's mind, how wise to rely on your experience. The BOSS man is also like a magical magician, calm and impulsive, rational and emotional ... all the contradictory opposition can dissolve in him, he never fears to reveal his emotional side, it is his examination of inner desires, The release of natural personality.

HUGO BOSS content: Sensual but not unassuming

As the world's top brand of HUGO BOSS, every quarter will introduce a new concept, the same is still the kind of success and wisdom temperament. Unveiled the popular veil of BOSS this season, it was evident that the color blocks were outstretched, and the fine natural fabrics and high-tech materials were selected, and the unique texture and exquisite touch were carefully woven.

All along, the simple design and lightweight tailoring are the biggest features of BOSS. BOSS has added asymmetrical design elements to the newly installed series, making original orthodox clothing more creative. With gentleness and comfort as the essence and light and leisure elements, the simple and elegant aristocratic temperament is appropriately displayed. It is not deliberately created, but it is the most touching.

The casual wear with a little home feel is the representative of BOSS. Each design gives a comfortable and pleasant feeling. In the golden colors, the style features make fashion "BOSS" put it down.

BOSS has made casual wear the mainstream of fashion and promotes fresh and bright thinking in clothing. Sweaters are the highlight of this winter's fashion. Easy and unstructured cuts, versatile styles, and bright colors, an elegant and casual look.

The most unusual thing about BOSS is that it will see the shadow of military uniforms every season. This year's uniform is considered a heavy style. In addition to many pockets and zippers, there are still many details about green camouflage.