SEPHORA Sephora Brand Grand Plaza Store Grand Opening

December 15, 2005, the world-famous cosmetics retail chain group France Sephora Sephora announced that its store in Pudong Super Brand Mall officially opened. This is the third retail chain opened by the group in Shanghai in just 8 months following Huaihai and Gubei stores.

Like Huaihai and Gubei stores, SEPHORA Sephora's third Super Brand Mall store brings together more than 50 domestic and international brands including skin care, make-up, perfumes, manicures, hair care and other functions: DIOR Dior, Lancome Lancome, and Estee Lauder Estee Lauder. And other international brands; SEPHORA Sephora own brand of makeup and body care products; China exclusive sales of professional hair care brand from France PHYTO. In addition, South Korea brand CAOLION Korea, which was first introduced by Sephora Sephora, will also be available at the new store.

In addition to the complete product range and brand concentration, SEPHORA attracts every customer who comes to the store with high-quality and professional service. We understand the characteristics of each brand and each product, and strive to provide customers with the most suitable product introduction. And guidance. In order to achieve this, SEPHORA has its own Beauty School (SOS), and all beauty consultants who work in stores must receive at least 3 weeks of initial training to learn the company's service philosophy; sales requirements and skills; understand and become familiar with the products of all brands. know how. After studying, it is only through rigorous assessment that you can officially enter the shop at SEPHORA. During their employment, beauty consultants also received more advanced and more professional training to supplement the brand's latest products and the latest fashion trends in order to meet the conditions for becoming the most professional beauty consultant.

In Europe and the United States market, Sephora Sephora is the best place to learn the latest products and receive the most fashionable beauty information. In China, SEPHORA Sephora brings the same service concept: open shelves, giving customers free choice and suitable atmosphere; free service content, including: skin testing, make-up, manicure, new product trials, etc., to help customers easily understand their own Needs; Beauty consultants with professional knowledge and expertise to provide targeted guidance based on the needs of customers and guide them to choose the product that best suits them. These are premium experiences that cannot be enjoyed in other similar retail stores.

In just eight months, SEPHORA Sephora opened three stores in Shanghai. In 2006, we plan to maintain the pace of development of the Shanghai market and enter the Beijing market at the same time. Through more stores, promote this new concept of cosmetics sales: a free shopping environment, a dazzling array of products, professional and welcoming beauty consultants, and beauty is no longer remote.