Liu Xiang broke the world record Coca-Cola rushed 12.88 ad

Today is the 5th anniversary of Beijing’s successful bid for the Olympics. It is also Liu Xiang’s 23rd birthday. Yesterday morning, in the men’s 110m hurdles race at the Grand Prix of the Athletics in Lausanne, Switzerland, Liu Xiang broke the world record of 13 years with a score of 12 seconds and 88. After learning that Liu Xiang broke the record, Coca-Cola (China) Co., Ltd., which invited Liu Xiang to speak up, responded quickly to the incident. According to Coca-Cola related personnel, the special "12-second 88" advertising of Coca-Cola began at 9:00 last night and was launched on several major portals and icoke websites. Coca-Cola will later integrate Liu Xiang's "record moments" in more marketing projects.

Monopolize youth and adult records

Liu Xiang won only 4th place in the Paris Golden Grand Prix 4 days ago. But four days later, Liu Xiang has become the world's first 110-meter hurdler who ran into 12 seconds. Lausanne is the blessing of Liu Xiang. In 2002, Liu Xiang, who was under the age of 19, created a 110-meter hurdles world youth record with a score of 13 seconds and 12. The record is still recorded under Liu Xiang. Yesterday, Liu Xiang also created an adult world record for this project. Today, Liu Xiang has taken the 110-meter hurdles of youth and adult world records into one. There is no second person in the current world men's track and field.

In 1993, the British star Colin Jackson created a men's 110m hurdles record at the World Championships in Stuttgart for 12 seconds and since then the record has been unbreakable. At the Athens Olympics in 2004, Liu Xiang tied the record and won the championship. This made Yellow Skin's "China Liu Xiang" stir the world. Driven by Liu Xiang, the men's 110-meter hurdles have entered a period of rapid progress. In this competition, Liu Xiang and Arnold of the United States broke the world record at the same time with a score of 12 seconds, 88 seconds, and 12 seconds and 90 seconds.

Coca-Cola Urgently Pushes "12.88"

After Liu Xiang broke the record, Coca-Cola quickly launched a marketing plan for the incident. According to Coca-Cola related personnel, Coca-Cola completed Liu Xiang's “12-second 88” advertisement in a matter of hours and quickly launched it to Sina and other websites. At the same time, Coca-Cola will also tailor a series of related marketing activities for him after Liu Xiang returns home. Liu Xiang is one of the “trump cards” in the hands of Coca-Cola. In 2003, Coca-Cola signed Liu Xiang with 350,000 yuan. During the Athens Olympic Games in 2004, Coca-Cola's "Liu Xiang Edition" advertisement masked the light of all Pepsi Cola entertainment stars. After Liu Xiang won the Olympic championship, Liu Xiang's "Liu Xiang Special Edition" Coca-Cola was almost sold out in various places.