Top brand Chanel creates a classic romance

The brand “Chanel” was founded by a beautiful and extraordinary French woman Gabrielle Chanel and named after her. The sign of the "Chanel" brand is a combination of two letters "c" that she loves to call "coco." "Chanel" is "classic" for the entire century, is "forever fashion and personality", and is also a "romantic legend."

Brand type

In 1913, women's hats and fashion shops were established to produce garments; in 1921, various types of perfumes were developed: perfumes No. 5 and No. 22 in 1921, Cuirde Russie perfumes in 1924, No. 19 perfumes in 1970, and 1974. Cristalle perfumes, COCO perfumes in 1984, Egoiste perfumes in 1990, Allure perfumes in 1996, and various accessories for accessories, cosmetics, leather goods, watches, jewelry, sunglasses, and shoes.

Brand recognition

First, the double C: In the Chanel clothing buckle or leather buckle, you can easily find the Cocochanel double c overlap designed and designed logo, which is to let Chanel fans crazy "spirit Symbol."

Second, the diamond check: from the first generation of Chanel leather more and more loved, the three-dimensional diamond car checkered actually became one of the signs of Chanel, and constantly being used in Chanel's new clothing and leather goods.

Camellia: For the whole world, "camellia" is equal to the "national flower" of the Chanel kingdom. Whether it is spring and summer or autumn and winter, besides being designed as a camellia ornament of various quality materials, it is more often used in the clothing fabric pattern.

Fourth, white and black: long skirts, the use of white and black colors, making Chanel more in line with the times, can better highlight the beauty of women.

Brand Style

Elegant and simple, advocating freedom

Chanel fashion always has an elegant, concise and exquisite style. She is good at breaking through the tradition. She successfully brought the “five flowers” ​​to the simple and comfortable women’s clothing as early as in the 1940s. This may be the earliest modern casual wear. In the European and American high-female women's society, there is even a saying: "When you can't find the right clothes, wear a Chanel suit."

The nature of the Chanel style is natural, and the natural style makes the costume design more elegant. Chanel has always advertised that "clothing should have vitality and be as free as a woman who wears it."

Brand spirit

Classic design permanent fashion

On one occasion, after Chanel had spent a long journey on a yacht, his skin was tanned. She walked out of the yacht in a white, blue-and-blue suit and came in and out of the hotel. An overnight brown skin was set on the white suit. Health and brilliance, which is very popular, many women have sunburned their skin to obtain this skin color. The famous Chanel No.5 perfume came out on August 5, 1922. She believes that 5 is her lucky number, and as a result, this perfume has received worldwide attention.

In Chanel's 50 years of fashion career, his most famous creations include bell-bottoms, face-to-face blouses, bow-tie shirts, sailor suits, and waterproof jackets. In 1971, Chanel died in preparation for the February exhibition. Before her death, the company’s annual turnover was as much as 160 million U.S. dollars. Chanel’s business continues to be run by her directors. Chanel’s name has not been affected by her after death. Its spirit will always live in the heart of every favorite fashion person.