Top Italian Underwear Brand Collective Comes to China

With the rise of China's luxury goods industry, the world's underwear industry has also begun to strengthen its focus on China. Yesterday, the top Italian lingerie brands came to Shanghai to recruit distributors and partners.

The brands that came to Shanghai this time include most of Italy's top underwear manufacturers – Ladyberg Spa, Lormar Srl, CometSrl, Infiore and Arsenika of SlippySrl. At present, China's underwear market has annual sales of 50 billion yuan, which will increase at an annual rate of nearly 20%. Some famous high-end underwear brands have achieved market growth rates of more than 50% in the past three years.