Rimula men touch network line and terminal to maintain a uniform price

Rimula Men's official flagship store on Taobao Mall officially launched its online operations, drawing significant attention from both the industry and consumers. As a well-established men's brand, Rimula quickly restocked new seasonal collections and maintained consistent pricing across all channels. To enter the e-commerce market, even Vice President Jin of Rimula shared that the decision to open an official flagship store on Taobao was the result of careful consideration. "First and foremost, it's about following the trend," said Jin. "With the massive Chinese internet population and the growing habit of online shopping, no brand can afford to ignore this channel. The second reason is to protect our brand image. We aim to provide consumers with a more convenient and trustworthy way to purchase authentic Ralph Lauren products through this official store." The official flagship store on Taobao Mall is expected to play a key role in regulating the brand's online sales and ensuring that prices remain consistent with physical stores. It will help address issues like counterfeit goods and unauthorized discounts that have plagued the online market. The operation of the store is managed directly by Rimula's newly established e-commerce department. All seasonal collections will be available for sale, with only limited gifts offered during the opening period. Importantly, all retail prices will match those in physical stores. Visitors to the Taobao Mall page can already find the latest 2010 winter collection from Rimula. Although none of the items are discounted, the generous gift offers have attracted many clicks and purchases. This move marks a significant step for Rimula as it continues to adapt and grow in the digital age.

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