Rimula men touch network line and terminal to maintain a uniform price

Rimula Men's official flagship store on Taobao Mall has officially launched online operations, sparking widespread attention from both the industry and consumers. As a well-established men's brand, Rimula has quickly restocked its new season collections and maintained consistent pricing across all retail channels. To enter the e-commerce market, even Vice President Jin of Rimula shared that the launch of the official flagship store was the result of careful consideration. "First and foremost, it's about following the trend," said Jin. "With the massive Chinese online population and the growing habit of shopping online, every brand needs to be present and active in this space. Second, it's about protecting the brand. We want to provide consumers with a more convenient and trustworthy way to purchase authentic Ralph Lauren products through our official channel. This will help regulate the brand’s online sales and ensure that prices remain fair and genuine." The newly established e-commerce department is directly managing the operations of the Taobao Mall flagship store. All seasonal collections will be available for sale, with only limited gifts offered during the opening period. The retail prices of all items will match those in physical stores. Visitors can check the official homepage to explore the latest 2010 Winter collection, which is now available in large quantities. Although none of the items are discounted, generous gift offers have attracted many clicks and purchases, proving the strong consumer interest in the brand’s online presence.

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