Clothing inheritance: From the IT era to the DT era, where is the future of high-end suit customization?

Most of the advanced customizations come up with a word, power. Can be customized, either the wealthy side of the political politician, or the wealth of wealth, only gold and silver. Those who can walk into a haute couture shop to customize a suit must be rich and expensive. But now I want to tell you that the advanced suit customization can make you stay at home, and you will not be the exclusive one. Today, I interviewed a professional high-end suit in Suzhou, which is a custom-made clothing.

This Gaoding store has enjoyed the reputation of “professional dress” in the local customer reputation in Suzhou for a short period of one year. The customer is so appreciative of the "simple version, classic elegance, once the experience has been out of control, the more you look at it, the more you like the wife, and now I am afraid of picking up the hand." The classic British style series has become Suzhou TV station. Hosting the industry to catch up with the bar.

From obscurity to being legendary, how did the inheritance of clothing inherit?

There is an interesting paragraph on the Internet: "Baidu has done the advertising, Taobao has done the job of the supermarket, Alibaba has done the wholesale market, Weibo has done new media, WeChat has done communication, not a layman. To get rid of the insider, it is the trend to get rid of the scale!" With the continuous development of the Internet +, many traditional industries are likely to be broken one by one, and more convenient, more connected and more comprehensive business systems are also formed one by one. The world began to divide and merge, and the big ones were divided into new business models.

By the same token, companies can only adapt to society, but not to adapt to the times. If the company is still standing still, it will encounter an unprecedented dilemma. In the wave of "Internet +", the blouse is passed down the line and the link is offline. Tradition is waiting for customers to come to the door, but they are taking the initiative to promote "online booking + on-site volume service." (Gaoding launched a free home-based service, you can count the number of fingers in Suzhou) Be the first to advocate the "luxury and not expensive" custom concept. Customized one suit on the market is casually one or two thousand, the same fabric more professional service, they only need one third.

From the IT era to the DT era, customer experience is the key

At present, we are entering the transition phase from the IT era to the DT era. A very important feature of the DT era is the experience. Only by grasping the user experience can we grasp the roots of the DT era. Integrating information and serving the public is the key word in the DT era. At this point, the blouse is a lot of effort to develop your own website and APP. WeChat public number, small program, Weibo, and today's headlines form matrix marketing. 360° grab the user experience, know what you know, understand what you think!

From the past to the present, from the individual to the group

Private customization is not the only one that has corporate customization. In May 2017, the inheritance of the clothing industry won more than 600 sets of high-end entertainment clubs in Suzhou. As early as December, the class order of Wuhan University EMBA began, and there will be Wuhan Changfei Fiber Optic. The enterprise customization of the optical cable and the customization of the clothing group of the reporters of the Suzhou Radio and Television Station.

This is an era in which Xing Yibo and his death are also raging! How many enterprises are fast and successful, and they are getting rich at a very fast speed; how many enterprises fall down between seconds. In this era, the enterprise rivers and lakes are like a dark forest. Each enterprise is a hunter with a gun. It sneaked into the forest like a ghost and gently opened the branches that blocked the road. He must be careful, because there are hunters in the forest who are as sneak as he is everywhere! Competition is everywhere, challenges are everywhere, and risks are everywhere. Only let the product speak, the brand name!

After interviewing this, I finally want to end with the words of Li Liuxiang, the founder of the clothing inheritance: "Every custom-made practitioner has to inherit the culture and ensure that every piece is delivered to the client. All are products that customers are satisfied with."

(Disclaimer: The content of this article is published or reprinted for the company's publicity information. It only represents the author's personal opinion and has nothing to do with this website. It is for readers' reference only, and please verify the relevant content by yourself.)

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