Inspired by fast fashion, Inman, the brand of “slow lifeâ€, ushered in its 9th birthday this year. In order to find more international fashion design power, it went to the ocean and joined forces with Taiwanese knit queen Pan Yiliang to launch the “source†series.
The improvement of design power is the explosion of the brand from the inside out. More and more fashion brands that are close to the people and deeply sought after by consumers have chosen to cooperate with internationally renowned designers to improve brand power and design.
Inspired by fast fashion, Inman, the brand of “slow lifeâ€, ushered in its 9th birthday this year. In order to find more international fashion design power, it went to the ocean and joined forces with Taiwanese knit queen Pan Yiliang to launch the “source†series.
The dress designed by Pan Yiliang was many times on the red carpet of the Golden Bell Award; when Zhang Yulin won the first Miss World from China, she wore her dress. The acting star, Miss World, APEC chief representative, and political and business celebrities all chose her design.
Lin Zhiling, Wu Peici, Zhang Yuning, Chen Huilin, Liu Yan, Tang Yi, Jiang Yiyan, Hu Ge, Zhang Zhen, Huang Xiaoming, Liu Wei, Cai Yuexun... The stars and directors in the Chinese entertainment circle have almost cooperated with her.
Pan Yiliang said that the first line and the first line are all a practice, related to time. She likes the taste of design. She mixes knitwear with leather, satin, silk, gauze and other materials to create new surprises every time.
Cooperate with Inman to launch a design theme with “source†as the source of inspiration from nature, emphasizing the power of life.
Tailoring the simple atmosphere, it continues the romantic, retro, high-quality design style that she is good at.
Dialogue new design
The beauty of nature, perhaps just the moment of turning
Q1丨 and Inman's series of topics are “sourcesâ€. How should I understand?
Pan: "Source" represents the return to the source, like a newborn child, or when you climbed a mountain and suddenly saw the source of the spring. The concept of "source" that I want to express is a natural atmosphere that you feel inadvertently. Inman is a very natural and comfortable brand, so I want to use the concept of "source" as the design spindle of this series.
Q2丨 In the “Source†series, do you have knitting elements that you are good at?
Pan: Knitting is a fabric that I am very good at, so this time, I combined the style of Inman, adding some knit elements on the basis of pure cotton and natural fiber.
Q3丨 The theme of “source†is more abstract. How to express it through design?
Pan: I hope that the “Source†series will bring you a comfortable wearing experience. The innovative elements of the details can hide some surprises. I have spent a long time creating this series of designs. I didn't use too much color for this color. I chose the earth color and the blue color that I really like. When designing the coat and vest, I used the brown that I was good at, and added detailing to the door sills, pockets and cuffs.
Joint collaboration is seen more as a way of brand marketing. However, in the face of the higher demands of the brand for consumption upgrades, as a brand under the new retail concept, Inman, in addition to channel expansion, hopes to enhance the product power through the joint cooperation of designers.
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