Britain's "VIVIENNE WESTWOOD" designer brand enters China with Amazon China

According to a reporter's report, British designer VIVIENNE WESTWOOD officially landed in China this month, using the Amazon China platform as the sole channel for sales. Currently in the sale of goods, bags, shoes and jewelry, which also includes limited edition jelly shoes Vivienne Westwood for Melissa.

It is understood that VIVIENNE WESTWOOD is the “mother of punk” in the fashion industry. The British brand of the same name that began selling in 1971 has a design style that is not constrained by tradition and has a strong rock and roll punk style.

Designer Vivienne Westwood himself was also awarded a gold medal by the Queen of the United Kingdom. He was called “The Empress Dowager” by fans in China. The domestic actress Zhao Wei often wore the brand's clothing. According to Yibang Power Network, in addition to Zhao Wei, many domestic and foreign female stars including Anne Hathaway, Helen Mirren and others also wore the brand's clothing to walk the red carpet.

In addition, there have been reports some time ago that VIVIENNE WESTWOOD will open an e-commerce website in China in 2014, but there is still no detailed information.