If the Brazil World Cup shoes are made by Chanel, LV, Prada

The main sponsors of World Globe Cup shoes are adidas, Nike and Puma. In fact, must the shoes be made by these casual brands? If the World Cup sneakers were handed over to luxury brands for production, the names of Chanel, LV and Prada would be crowned.

In reality, now the major football matches or other sporting events sneakers sponsor basically adidas, Nike and other professional sports brand monopoly, the reason is that professional sports is a brand play technology, huge research team prop up the footwear Strong athletic ability. At one time, luxury brands were noble and elegant in the eyes of the public, and the shoes of the big show were frighteningly “hate high”. But with the rise comfortable sporty, stepping 15cm high heels to go T station has become past tense, Chanel (Chanel), Prada (Prada), Valentino (Valentino) and other high-end luxury brands have launched a number of sports style The new fashion footwear conveys a message that uses "comfortable" sports shoes to counter the "beautiful" hate.  

The popularity of sneakers in the luxury sector is not only because it is expensive for designers, but also because it is comfortable and durable. And it is different from the monotonous roughness of professional sports shoes, revealing exquisite vitality under comfort. If professional sports shoes play a technical flow, then the big sports shoes must be cool and comfortable.

Chanel 2014 autumn and winter clothing coupled with sports shoes

Chanel 2014 autumn and winter clothing coupled with sports shoes

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